AUSTRALIA’S first online golf industry network is expected to connect the golf industry with a range of free services including up-to-date industry advice, an online industry forum, links to golf-related businesses, classifieds with golf items for sale and careers pages with positions available in golf.
Created by Main Beach business consultant Mike Orloff, the site was designed to help anyone interested in golf save time finding relevant industry information. It is also a networking portal for golf industry professionals from all fields about golf-related topics.
Orloff has 19 years experience in golf course management with two of the biggest international golf management companies, American Golf Corporation and ClubCorp, for various levels of facilities from 2-star to 5-star operations in the US and Australia.
“Everyone is invited to get involved and use the website, no matter what your role is in the industry, or even if you just have an interest in golf,” says Orloff.
“The golf industry in this region is pretty fragmented and there is not a lot of cross-pollination of ideas between the different operational sectors. (The site) www.GolfIndustryCentral.com.au invites visitors to share ideas and discuss current issues and challenges being faced throughout the industry. It is only through free-flowing discussion and sharing of ideas that the industry will become stronger.”
Orloff lectures for the PGA International Golf Institute and contributes a monthly column in the golf industry publication, Golf Business News. He says the goal is to create an online community who will take ownership of the website by submitting stories and links that can be shared with the rest of the golf business community.
“Multi-course operators like ClubCorp, Troon and American Golf have easy access to a pool of shared knowledge and expertise. It is through the sharing of best practices that they become very proficient in what they offer. Standalone facilities do not always have the benefit of this opportunity, and that is where this new website can help,” says Orloff.
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