THE West End's new development is a big hit with buyers preferring to stay in the area they know and love.
ROTHELOWMAN'S 'The Glass Factory' is the latest development to be completed in the bourgeoning suburb.
Purchase data shows the majority of buyers in the $30 million development came from within the West End, with an even split between investors and owner-occupiers.
The data indicates a strong trend of owner-occupiers wishing to remain in the West End area, and investors building upon the emerging foundations of the West End as a growth suburb for medium to high-density development.
The history of the neighbourhood and existing fabric of the West End surrounds were key considerations for ROTHELOWMAN architects says ROTHELOWMAN's Jeff Brown.
"Everything about the vibrant mixed-use development draws from its context and seamlessly transitions to the residential neighbourhood directly behind," Brown says.
Drawing upon the site's previous occupant, a glass and aluminium fabrication factory, ROTHELOWMAN architects ensured that the building remained unobtrusive and true to its roots.
The design of the building features sliding weathered copper screens to cloak the northern sun, and earthy bronze tones that pay homage to the sunset views over the scenic Mount Coot-tha.
"It is a singular, cohesive and respectful addition to what is highly desired location for living, working and playing," Brown says.
Comprising 47 residential apartments, 704sqm of retail and 230sqm of commercial space, a key focus of the design is to activate the ground floor with a number of retail offerings to further contribute to the unique lifestyle of the neighbourhood.
Gaetano Turrisi of Turrisi Properties, the project's developer, welcomes the new addition of the Glass Factory to the area.
"The Glass Factory is another vibrant addition to the West End Village on a boutique scale," Turrisi says.
"The proposition to live within a boutique-hotel style development, with amenity such as cafes and such a short distance to the city, was attractive to both investors and owner-occupiers from the area."
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