Campaign to cement holiday reputation
AS the rest of the country suffers a slump in domestic tourism - certainly not helped by fuel prices, interest rate rises and an insatiable appetite for plasma screen TVs - a Federal Government report shows the Gold Coast is bucking the trend.
CalledTravel By Australians, the report says the Gold Coast has experienced an increase in tourist expenditure of $235m since 1999.
And now, Tourism Minister Margaret Keech has announced that the Gold Coast will play a starring role in the Government's new multi-million dollar tourism marketing campaign, a revamp of theWhere Else But Queensland theme.
The $6.5m TV burst will encompass images from across the State and will run from early 2007, supplementing Gold Coast Tourism's Very Gold Coast, Very GC campaign, which put the Coast back on TV screens for the first time in a decade.
"I told Tourism Queensland to ensure the Gold Coast - Australia's leisure capital - plays a starring role in our new domestic marketing campaign," says Mrs Keech.
"Unlike the international marketing campaigns that shunned the Gold Coast,
our campaign will include instantly recognisable
Gold Coast images."
Images to feature in the campaigns include surfers on a local beach, aerials of the Gold Coast skyline and Q1, underwater shots of surfers and underwater shots of dolphins at Sea World.
World-renowned cinematographer Mark Toia has been chosen to shoot the campaign footage, using state-of-the-art technology including SpaceCam - the same high-tech camera used to film many of the aerial segments in movies includingLord of the Rings, Twister, Con Air and Shackleton's Antarctic Journey.
"No Queensland marketing campaign is complete without images of the Gold Coast. The Gold Coast has for years been the holiday capital of Australia. Our new campaign will cement this reputation," says Mrs Keech.
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