WRIGHT LAUDED FOR DIGGING DEEP THROUGH THE YEARS

WRIGHT LAUDED FOR DIGGING DEEP THROUGH THE YEARS

DIGGA Australia CEO Suzie Wright (pictured) has been recognised for steering the company through economic downturn and transforming it into a global tour de force.

Wright was awarded the International Women's Day Leadership Award for Global Business Partnerships, Collaboration and Export Marketing.

The seasoned executive has been at the helm of the Yatala-based earthmoving equipment company since 2004, after initially joining Digga's marketing department.

The business was established in 1981 by Wright's former husband, Stephen Wright, who she says remains a close friend as well as business partner.

Wright says it is challenging being a CEO of any type of company, let alone a manufacturing business.

"We actually make attachments for machinery, so bobcats and excavators," Wright says.

"The easiest way for women to understand it is we accessorise machinery, so machinery can't do a hell of a lot unless it has our attachments on the end.

"We have five manufacturing facilities around the world and we are supplying an extensive dealer network."

Digga, which in 2008 acquired the then struggling Kanga Loaders to protect its supply chain during economic uncertainty, has since undertaken extensive investment in offshore markets.

The company employs about 220 staff in Australia, New Zealand, United Kingdom, South Africa and its most recent facility in North America.

"We opened our American facility two and a half years ago and we built the factory from the ground up," says Wright who based herself in the US to help establish the facility.

"We selected Iowa, three hours west of Chicago, so we could get a little bit of city when we needed but still right in the middle of America.

"It's very different from the Gold Coast - right now it is minus 26 degrees in Iowa."

Wright is passionate about the future of Digga and the manufacturing industry in Australia, with her children also getting involved in the family business.

"I'm starting programs for young people to get them involved in manufacturing from a young age," she says.

"We actually took grade six students from an all-boys school to the factory and showed them all the different roles they could do.

"They didn't all have to be doctors and lawyers, there are actually other roles out there.

"I'm very passionate about manufacturing and keeping it in Australia, so there are jobs for the future of our kids."

 

 

Other International Women's Day recipients include:

  • Patron Award: Adrienne Brougham, U3A Queensland
  • Global Creative Thinking: Jane Rushton, personal trainer, Pilates instructor and life coach
  • Global Entrepreneurialism & Innovation: Margie Baldock, property developer and author
  • Global Charitable Endeavour: Kobe Steele, Orangutan Foundation
  • Global Community Endeavour: Tani Stubbs, raised $1 million for schools in Tonga

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Former AFL boss Gillon McLachlan to lead Tabcorp as new CEO

Former AFL boss Gillon McLachlan to lead Tabcorp as new CEO

After speculation was quashed that he would be joining Racing Victo...

Luxury fashion seller Azura hits profitability as AI plugs data gaps

Luxury fashion seller Azura hits profitability as AI plugs data gaps

An artificial intelligence (AI) overhaul has allowed Azura Fashion ...

“Not our desired outcome”: Telix withdraws from $300m Nasdaq IPO

“Not our desired outcome”: Telix withdraws from $300m Nasdaq IPO

Telix Pharmaceuticals (ASX: TLX), one of the nation’s largest...

CommBank joins new ‘intelligence loop’ to combat SMS phishing scams

CommBank joins new ‘intelligence loop’ to combat SMS phishing scams

In an effort to reduce the number of SMS phishing scam victims...