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BRISBANE MARKETING


Brisbane-based IT consultancy Exent acquired by Atturra for up to $8m

Brisbane-based IT consultancy Exent acquired by Atturra for up to $8m

Founder-led IT consultancy Exent is set to join the growing portfol...

Think you’ve decided what to buy? Actually, your brain is still deciding

Think you’ve decided what to buy? Actually, your brain is still deciding

You are standing in the cereal aisle, weighing up whether to buy a ...

After several IPOs and acquisitions, Scaleup Mediafund is back in fresh $15m media-for-equity round

After several IPOs and acquisitions, Scaleup Mediafund is back in fresh $15m media-for-equity round

An Australian fund whose successful exit rate exceeds venture capit...

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Luxottica, the eyewear retailer that owns the brands OPSM, Oak...

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

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Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

Black Friday no "be all and end all" for sales as marketing costs bite

Black Friday no "be all and end all" for sales as marketing costs bite

November is often dubbed the new December of retail sales with Blac...

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Australian businesses are spending up big on advertising with the i...

Virtual influencers: meet the AI-generated figures posing as your new online friends

Virtual influencers: meet the AI-generated figures posing as your new online friends

The future of influence is here: a digital avatar that captivates m...

Aussie adtech used by BMW, Honda and Nissan secures $3 million

Aussie adtech used by BMW, Honda and Nissan secures $3 million

A Sunshine Coast-based adtech company serving major car brands like...

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

As the co-founder of Sydney-based creative agency and social market...

Marketing agency Awaken to acquire Agnes Media

Marketing agency Awaken to acquire Agnes Media

Sydney-headquartered Awaken has made its first ever acquisition tha...

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

"Even though things on paper seemed great at Equalution, ...

Is attribution software killing our creativity?

Is attribution software killing our creativity?

As digital marketing continues to evolve at rapid speeds, businesse...

Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist

Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist

After giving hospitality venues an easy option for digital menus an...

Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible

Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible

With brands increasingly engaging in social change campaigns and le...

ACCC takes on Facebook over controversial Onavo app

ACCC takes on Facebook over controversial Onavo app

The Australian Competition and Consumer Commission (ACCC) is taki...

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