Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
Most business owners are the world's best-kept secret
In a world teeming with talent, why do so many brilliant business o...
Black Friday no "be all and end all" for sales as marketing costs bite
November is often dubbed the new December of retail sales with Blac...
Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion
Australian businesses are spending up big on advertising with the i...
Virtual influencers: meet the AI-generated figures posing as your new online friends
The future of influence is here: a digital avatar that captivates m...
Aussie adtech used by BMW, Honda and Nissan secures $3 million
A Sunshine Coast-based adtech company serving major car brands like...
Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot
To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...
Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’
As the co-founder of Sydney-based creative agency and social market...
Marketing agency Awaken to acquire Agnes Media
Sydney-headquartered Awaken has made its first ever acquisition tha...
Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again
"Even though things on paper seemed great at Equalution, ...
Is attribution software killing our creativity?
As digital marketing continues to evolve at rapid speeds, businesse...
Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist
After giving hospitality venues an easy option for digital menus an...
Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible
With brands increasingly engaging in social change campaigns and le...
ACCC takes on Facebook over controversial Onavo app
The Australian Competition and Consumer Commission (ACCC) is taki...
IVE Group to lose millions as Coles ditches printed catalogues
Just nine months after spending $25 million on a catalogue distr...
Jennifer Hawkins the new brand ambassador at Bubs Australia
TV presenter, model and entrepreneur Jennifer Hawkins will be the n...
Kogan breached consumer law, misled customers with EOFY promotions
It's a practice as old as Methuselah. Raise your price, drop...
Survival of the smallest? Retail's post-COVID-19 future
A consumer behaviour expert believes large retailers and shoppin...
Print newspapers are dead - now what?
Australia's largest print media publisher, News Corp Austral...
Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis
A Coronavirus Savings Package aimed at assisting tens of thousan...
Struggling Adcorp to bid adieu to the ASX
The ad agency has long been propped up by majority sharehol...
Jennifer Hawkins' tequila brand teams up with LA Clippers
A tequila brand founded by Jennifer Hawkins and her husband Jake...
Instyle Solar announces power play with League legend Johnathan Thurston
Rugby league legend Johnathan Thurston (pictured left) has come ...
What is your purpose? Gain trust through clear company values
Culture, values, purpose - pick up any marketing text written in...
Aussie businesses tap travelling workforce to solve staffing issues
With unemployment in Australia continuing to hover at around 5 p...
ACCC flags concrete plans to tackle digital media giants' power imbalance
The Australian Competition and Consumer Commission (ACCC) h...
Business News Australia cracks 100,000 unique visitors mark
Business News Australia has bucked the trend of a challenging me...