Business News Australia cracks 100,000 unique visitors mark

Business News Australia cracks 100,000 unique visitors mark

Business News Australia has bucked the trend of a challenging media environment with staggering organic growth in readership rates over the past year.

Driven by a Millennial-majority demographic, the most recent data shows our independent news site reached 101,000 visits.

This represents a staggering year-on-year growth of 84 per cent, while page views rose 55 per cent to more than 160,000.

Sydney and Melbourne have seen growth rates of 98 per cent and 151 per cent respectively, together representing more than half of our readers. 

The number of readers in Brisbane has risen at an impressive 42 per cent representing Business News Australia's third largest audience, followed by Perth (+144 per cent), Adelaide (+97 per cent) and Canberra (+101 per cent).

Key affinities for our readers include business professionals, luxury shoppers, health and fitness buffs, sports fans, travel buffs, business travellers, avid news readers, avid investors, technophiles, shopaholics, foodies and green living enthusiasts.

Business News Australia founder and managing editor Camilla Jansen thanked our loyal readers for making this milestone possible, as well as the news team for their hard work to create engaging, timely and relevant stories on a daily basis. 

"It is almost unbelievable to see how quickly we have grown in just one year," says Jansen.

"The results speak for themselves. These incredible numbers affirm that we have become what we set out to be; the essential news source for executive Millenials."

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

The cost of not communicating: How Whispir’s tailored messaging tech lifts engagement
Partner Content
While it is common for businesses to haggle with suppliers over small price differences...
Advertisement

Related Stories

Carsales.com announces $1.2 billion raise to fully acquire Trader Interactive

Carsales.com announces $1.2 billion raise to fully acquire Trader Interactive

Vehicle classifieds company Carsales.com (ASX: CAR) has announ...

Audit uncovers multiple failures in Federal Government’s $484m Entrepreneurs’ Programme

Audit uncovers multiple failures in Federal Government’s $484m Entrepreneurs’ Programme

A review of the Australian Government’s $484.2 million Entrep...

Computer vision tech startup Black.ai to double headcount with $5.4m seed-plus raise

Computer vision tech startup Black.ai to double headcount with $5.4m seed-plus raise

After making a name for itself detecting anomalies at self-service ...

JOLT, Endeavour Energy to install 1,000 free EV charging stations across Western Sydney

JOLT, Endeavour Energy to install 1,000 free EV charging stations across Western Sydney

More than a year after striking a deal with power provider Ausgrid ...