Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
Most business owners are the world's best-kept secret
In a world teeming with talent, why do so many brilliant business o...
Black Friday no "be all and end all" for sales as marketing costs bite
November is often dubbed the new December of retail sales with Blac...
Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion
Australian businesses are spending up big on advertising with the i...
Sydney Startup The Martec raises $8m for AI talent marketing tech
A talent marketing and recruitment content technology company power...
Virtual influencers: meet the AI-generated figures posing as your new online friends
The future of influence is here: a digital avatar that captivates m...
Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot
To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...
MagicBrief conjures up $2m for creative marketing tools
"There’s a growing number of tech products that focus on...
Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’
As the co-founder of Sydney-based creative agency and social market...
Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs
Sydney-based creative agency Connecting Plots has acquired fellow i...
Marketing agency Awaken to acquire Agnes Media
Sydney-headquartered Awaken has made its first ever acquisition tha...
Neon Treehouse lights up the marketing side of equity crowdfunding
Flashy filmed interviews with founders, neatly designed graphs and ...
Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again
"Even though things on paper seemed great at Equalution, ...
Is attribution software killing our creativity?
As digital marketing continues to evolve at rapid speeds, businesse...
Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo
Two Sydney-based companies transforming the delivery economy have t...
Delivery rider smart bag advertising startup LUMOS raises $800,000
A Sydney-based startup that has tapped into the gig economy with ad...
Woolworths buys digital advertising company Shopper Media Group for $150m
A subsidiary of Woolworths (ASX: WOW) has acquired digital out-of-h...
Leigh Jasper-backed ad tracking software outfit Veridooh raises $5 million in Series A
Sydney-based Veridooh has raised $5 million in an oversubscribed Se...
Video tech investments continue as Vloggi locks in angel for $1 million seed round
Investor appetite for startups innovating in the video and content ...
Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist
After giving hospitality venues an easy option for digital menus an...
Canva acquires Flourish in a push for UK expansion
Design software giant Canva has today announced it will acquire Lon...
Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible
With brands increasingly engaging in social change campaigns and le...
ACCC takes on Facebook over controversial Onavo app
The Australian Competition and Consumer Commission (ACCC) is taki...
IVE Group to lose millions as Coles ditches printed catalogues
Just nine months after spending $25 million on a catalogue distr...
Jennifer Hawkins the new brand ambassador at Bubs Australia
TV presenter, model and entrepreneur Jennifer Hawkins will be the n...
Kogan breached consumer law, misled customers with EOFY promotions
It's a practice as old as Methuselah. Raise your price, drop...
Survival of the smallest? Retail's post-COVID-19 future
A consumer behaviour expert believes large retailers and shoppin...