Baresop makes foray into pharmacies, lands yet another distribution deal with Alita Sales

Baresop makes foray into pharmacies, lands yet another distribution deal with Alita Sales

Baresop founder and CEO Prisca Ongonga-Daehn & Baresop CCO and managing director Michael Bronfman (Provided).

Melbourne-based Baresop has landed a fresh partnership with pharmacy chain distributor Alita Sales, helping its refillable hygiene products gain access to more than 4,000 locations with retailers like Priceline, Chemist Warehouse and TerryWhite Chemmart.

The news comes only two months after the company secured a deal with health foods chain Go Vita to roll out in 200-plus stores across Australia, and marks the first time Baresop will gain entrance into local pharmacies.

The latest deal will give Baresop direct access to 58 new retail groups, 4,000 pharmacy doors and will generate an estimated $2.1 million in revenue over the first year of sales.

Founded in 2019, Baresop offers customers plant-based hand soap and body wash in a pump bottle made of recycled plastic, which can subsequently be topped up with powdered refills packaged in compost-friendly sachets.

To turn the powder into a hygiene product, consumers have to add about three-quarters of warm water into the bottle, tip the contents of the sachet and shake the bottle for 30 seconds.

"As we continue to address the significant waste challenges within the personal care market, we understand the necessity of diversifying our channels and revenue streams for sustainable business growth," Baresop founder and CEO Prisca Ongonga-Daehn said.

“Our focus on the retail market is a critical one as we embark on our scale-up journey,” Baresop CCO and managing director Michael Bronfman added.

“This partnership gives us exposure to more than 6,000 retail doors nationally across both the retail and pharmacy channels including some of Australia’s most recognisable household names such as Priceline, Chemist Warehouse and TerryWhite further supporting our growth trajectory of circa 800 per cent over the next 12 to 24 months.”

With more than 25 years’ experience in the sales, distribution and marketing of health and beauty brands to the Australian pharmacy market, Alita Sales has worked with other personal care brands like Natio and BOOST LAB.  

Based in Warriewood, New South Wales, the company has also come on as a strategic investor in Baresop at a $6 million pre-money valuation cap.  

“We’ve been actively looking for an innovative product that is a true game changer to the issue of single use plastics in body care and we believe Baresop is that brand” Alita Sales managing director Nicole Homes said.

“Alita Sales is excited by the opportunity to bring Baresop to the pharmacy channel. We have been actively looking for an innovative product that is a true game changer to the issue of single-use plastics in body care and we believe Baresop is that brand. 

“It is the first brand we have seen that presents a true, frictionless user experience with no bottles needing to be returned and the formulation being Australian-made.”

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