FULL TILT TECHNOLOGY

FULL TILT TECHNOLOGY

THE IT manager at Zarraffa's Coffee has developed a new cutting-edge point-of-sale (POS) system, launched in all outlets to increase efficiency.

Developed over three years by software developer and service provider Addictive Technology Solutions, Zarraffa’s new POS system fully integrates a store’s total IT and telco needs into one state-of-the art network.

It has created a streamlined process for sales staff and better benchmarking data for management.

Addictive Technology is a partnership between Zarraffa’s IT manager Robert Marsden (pictured) and CEO Kenton Campbell.

“This system basically combines the whole range of retail IT solutions into one core product. The store’s ADSL internet connection, fixed phone lines and hotspots, security system and VoIP technology are all provided by the one central POS,” says Marsden.

“Traditionally in a retail environment, all these services are handled by different providers yet they still have a direct connection with each other. Any minor technological problem would take an age to fix as service providers all pointed fingers at each other and it would all go around in circles.”

All 47 Zarraffa’s Coffee stores have been fitted out with the new POS systems for the front counter and it’s up to each franchisor if they wish to take on the additional technology including security systems and VoIP.

Marsden says 80-90 per cent of franchisors have jumped aboard the full suite of integrated products and are reaping the immediate benefits.

“Another important aspect of the POS is that it encourages a healthy competitive culture between the stores across the entire company,” he says.

“The technology ranks all the stores in terms of both total sales and sales of customer loyalty cards. It doesn’t tell franchisors the exact amount of money other stores are making, but it does clearly display the rankings among stores across Australia.

“This acts as a great motivator for management and staff alike, and can be used as a very accurate key performance indicator (KPI).”

Once the technology is fully installed across the Zarraffa’s Coffee chain, Marsden and Campbell will take the Addictive Technology POS systems to other retail companies.

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Westpac breached Banking Code of Practice in NT branch closure, putting vulnerable customers at risk

Westpac breached Banking Code of Practice in NT branch closure, putting vulnerable customers at risk

The independent body tasked with keeping bank behaviour in check ha...

Cyber security consultancy CSO Group to merge with AI enabler xAmplify

Cyber security consultancy CSO Group to merge with AI enabler xAmplify

Sydney-based cyber security consultancy CSO Group is set to join fo...

Julian Assange will be freed after striking plea deal with US authorities

Julian Assange will be freed after striking plea deal with US authorities

Julian Assange has reached a deal with the United States Department...

Cash transporter Armaguard receives $50m lifeline to stay afloat

Cash transporter Armaguard receives $50m lifeline to stay afloat

As cash processing, storage and transport company Armaguard struggl...