MANTRA Group’s Peppers Salt Resort & Spa has joined forces with Northern Rivers Tourism in a $100,000 marketing campaign aimed to drive more visitors to the region.
Mantra Group regional sales and marketing manager Scott O’Neile, says the Regional Tourism Partnership Program will bring some exposure to the Northern Rivers Region, a breakaway for business, pleasure, leisure, relaxation, pampering and family fun.
“We aim to build the tourism business for the region via a savvy campaign across print, television and the internet, which can only benefit everyone who lives and works here in terms of tourism dollars and helping the community continue to thrive,” says O’Neile.
“This dual commitment also highlights a unified approach to the future of tourism in the region, and shows the mutual support between Mantra Group and Northern Rivers Tourism.”
The campaign will target visitors from the Gold Coast, Brisbane and Sydney, highlighting short breaks at Mantra Peppers Salt Resort & Spa until June 2010.
Northern Rivers Tourism CEO Russell Mills, says as competition for the domestic travel market increases, it’s important to be promoting travel to the region.
“The Mantra Group has always shown a strong commitment to destination marketing and their Kingscliff properties are becoming very popular among target audiences in southeast Queensland – being able to take a short break for as little as $198 is a very compelling offer,” he says.
Peppers Salt Resort & Spa offers a full buffet breakfast daily, yoga classes, Golden Door Spa treatment and is home to the award-winning Roughie’s Restaurant & Bar.
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