New owners for Pumpkin Patch

New owners for Pumpkin Patch

Alceon eventually plans to launch stand-alone Pumpkin Patch stores.

The same Sydney-based company that bought out SurfStitch earlier this year has acquired well-known children's wear brand Pumpkin Patch from e-commerce giant Catch Group.

Alceon Group completed the transaction this month to secure Pumpkin Patch's existing stock and intellectual property, including the popular brand it hopes to revive.

It was only just over 1.5 years ago that Pumpkin Patch was picked up by Catch Group from receivers, having fallen from the heights of operating 180 stores across Australia and New Zealand at its peak.

Pumpkin Patch was founded in New Zealand in 1990.

"The Pumpkin Patch brand has strong recognition in both Australia and New Zealand and its products are highly respected in the children's wear markets," says Alceon executive director Richard Facioni.

"Pumpkin Patch will complement our existing retail portfolio and, through leveraging the resources of our EziBuy business, we are confident we can successfully re-launch and re-build this iconic brand."

Pumpkin Patch will initially be re-launched in New Zealand through EziBuy and will feature in its online and physical stores by the end of this month. This will be followed by a full re-launch of the brand in Australia and New Zealand in July 2019.

Alceon is a leading investor in retail businesses and oversees one of Australia's largest retail portfolios, including Noni B, Ezibuy, SurfStitch and Cheap as Chips.

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