Pizza pantomime plays out in fast food fiasco

 

BRISBANE fast food franchises Domino’s Pizza and Eagle Boys are embroiled in toil for market share for their respective pasta offerings.
Domino’s Pizza CEO Don Meij considers Eagle Boys an ‘expensive low-quality fringe player’, but the Annerley-based Eagle Boys expects to overtake Pizza Hut as Australia’s second largest pizza player this year.
Both companies have reported increased sales since launching new menus in February and while Domino’s now holds just under 50 per cent market share in the chain pizza industry, Eagle Boys remains on target to open another 60 stores this financial year.
Eagle Boys national marketing manager Scott Hamilton, says his company is extremely price competitive and customers will see through Domino’s recent menu changes.
“Domino’s attempts at quality with the odd product here and there lack substance and customers won’t be fooled,” says Hamilton.
Meij meanwhile says online expansion and store upgrades have been positive for Domino’s, and it will help the company to gain more than 50 per cent market share.
“One of the amazing things is also how fast the online business has grown, as one-in-five orders are now online. We’re the number one food and beverage retailer online, period – by a golden mile,” he says.
“There have been savings in the economy for commodities such as cheese and flour and we’re putting all of those savings back into higher quality ingredients. We take Pizza Hut very seriously and gourmet chains such as Pizza Capers and Hell’s Pizza have been positive for the expanding market, but Eagle Boys are much more expensive than anyone else.”

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Crypto staking: a new way to earn passive income
Partner Content
You may be familiar with traditional ways of earning passive income such as trading sto...
Etoro
Advertisement

Related Stories

Board clean-out on the cards for The Star as review told of mass resignation plan

Board clean-out on the cards for The Star as review told of mass resignation plan

The review of Star Entertainment Group (ASX: SGR) by the NSW gaming...

Gold Coast economy ‘turbocharged’ and tipped to outperform in post-pandemic rebound

Gold Coast economy ‘turbocharged’ and tipped to outperform in post-pandemic rebound

The Gold Coast economy is poised for a sharp post-pandemic recovery...

Sydney-based used car platform Carma revs up with $75m in funding

Sydney-based used car platform Carma revs up with $75m in funding

After receiving significant backing from a $28 million seed round&n...

The Star director denies board misled investors over media reports of money-laundering risks

The Star director denies board misled investors over media reports of money-laundering risks

The Star Entertainment Group  (ASX: SGR) director Ben Heap has...