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AS online retail continues to make traditional stores increasingly obsolete, 'bricks and mortar' retailers are struggling to maintain relevance but an Adelaide business is trying to buck the trend.
Wael Al Jammal is hoping his new venture will get shoppers out from behind their computer screens and into his store which is a new streetwear boutique opening in Adelaide this week.
Called "Fairfax ADL", it will operate a unique business model of consignment where those looking to buy or sell rare and limited edition sneakers can come to his shop instead of online.
The store will facilitate the sale of the sneakers and give consumers an alternative to the online market which can be occupied by fakes and frauds.
The store is supported by not-for-profit organisation Renew Adelaide which assists new businesses launch their exciting projects in the heart of the city.
Specialising in streetwear brands like Bape, Supreme, and Almost Famous, the store offers Adelaide consumers a physical space to check out pieces of clothing that are often difficult to get online.
The shop also carries a number of local Adelaide brands like Charlie Vegas and Plus 2.
Business News Australia spoke to Al Jammal ahead of Fairfax ADL's launch to find out what it's all about and why the new retail trend of consignment is so popular right now.
What inspired you to open Fairfax ADL?
What's special about the consignment program?
How has Renew helped you start up the store?
Do you think that Adelaide will be receptive to the store, do you think there's a market for this type of thing in Adelaide?
Will Fairfax try to price match the huge prices we see for these kinds of shoes online?
Business News Australia
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