Sprout Organic branches out to sell infant formula at Priceline

Sprout Organic branches out to sell infant formula at Priceline

Sprout Organic founders Sel (left) and Jen Berdie (right) with their son Kingston.

Gold Coast-based startup Sprout Organic has convinced yet another major retailer to stock its vegan infant formula after reaching a distribution deal with Australian Pharmaceutical Industries (API), a Wesfarmers (ASX: WES) subsidiary which owns Priceline and Soul Pattinson pharmacies.

The deal adds to existing arrangements with Chemist Warehouse, Terry White Chemmart, and Drakes, among others

"We are thrilled to partner with API and have our products available to Priceline and Soul Pattinson pharmacies," says Sprout Organic CEO and co-founder Sel Berdie.

"This partnership is a testament to our commitment to making plant-based and allergy-friendly nutrition accessible to as many families as possible," says Berdie, who also co-founded sports nutrition company CMBT, iconic Gold Coast cafe BSKT, and health and fitness marketing outfit Hype Group.

"We are excited to see our products on the shelves of these respected pharmacies and contribute to the well-being of Aussie kids."

Taran Sohal, who is the baby category manager at API Group, says the combined efforts of the two companies will give families across Australia easier access to plant-based and allergy-friendly choices.

"We believe in Sprout Organic's vision for a healthier future for our little ones, and look forward to a successful journey ahead," she says.

"Our partnership with Sprout Organic isn't just a business decision; it's a statement of our dedication to providing healthy and diverse options for Australian families, and represents an exciting evolution in our baby category."

At the time of publication, Sprout Organic has raised more than $712,000 in a crowdfunding campaign on Birchal which has three days to go, well above the $400,000 minimum but still short of the $1.5 million target. 

Sprout Organic went into the raise with a $27 million pre-valuation, and the funds will mainly be used to accelerate international growth following the company's recent launch into Malaysia and Saudi Arabia.

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