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MELBOURNE MARKETING


Owner of Houston’s Farm, Sunfresh and Gourmet Selections enters administration

Owner of Houston’s Farm, Sunfresh and Gourmet Selections enters administration

A national vertically integrated farming and ready-made salad manuf...

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Luxottica, the eyewear retailer that owns the brands OPSM, Oak...

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

After the Australian Open (AO) beat attendance records this year wi...

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Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

Black Friday no "be all and end all" for sales as marketing costs bite

Black Friday no "be all and end all" for sales as marketing costs bite

November is often dubbed the new December of retail sales with Blac...

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Australian businesses are spending up big on advertising with the i...

Virtual influencers: meet the AI-generated figures posing as your new online friends

Virtual influencers: meet the AI-generated figures posing as your new online friends

The future of influence is here: a digital avatar that captivates m...

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...

Bolster, Common State merge to create arts and culture powerhouse agency

Bolster, Common State merge to create arts and culture powerhouse agency

Culture marketing specialist Bolster has joined arts and enter...

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

As the co-founder of Sydney-based creative agency and social market...

Melbourne marketing agency Bright Labs acquires Redline Digital Media

Melbourne marketing agency Bright Labs acquires Redline Digital Media

A Melbourne-based digital marketing agency creating content for the...

Marketing agency Awaken to acquire Agnes Media

Marketing agency Awaken to acquire Agnes Media

Sydney-headquartered Awaken has made its first ever acquisition tha...

Neon Treehouse lights up the marketing side of equity crowdfunding

Neon Treehouse lights up the marketing side of equity crowdfunding

Flashy filmed interviews with founders, neatly designed graphs and ...

Craft brewer Better Beer eyes $20m raise to be "more in your face"

Craft brewer Better Beer eyes $20m raise to be "more in your face"

After hitting the market at the end of 2021, rapidly growing craft ...

US-based Criteo swoops on Melbourne media booking platform Brandcrush

US-based Criteo swoops on Melbourne media booking platform Brandcrush

US commerce media company Criteo (NASDAQ: CRTO) has swooped on Melb...

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

"Even though things on paper seemed great at Equalution, ...

Is attribution software killing our creativity?

Is attribution software killing our creativity?

As digital marketing continues to evolve at rapid speeds, businesse...

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