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MELBOURNE MARKETING


Australian Glow: the sustainable self-tanning company on the cusp of rapid global growth

Australian Glow: the sustainable self-tanning company on the cusp of rapid global growth

When Liz Agresta attended one of the world’s largest beauty t...

Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ is still possible

Consumers are wise to ‘woke washing’ – but truly ‘transformative branding’ is still possible

With brands increasingly engaging in social change campaigns and le...

Data accessibility a game-changer for app development, says Appetiser co-founder

Data accessibility a game-changer for app development, says Appetiser co-founder

With customers ranging from ANZ (ASX: ANZ) to Europcar to Grill'...

ACCC takes on Facebook over controversial Onavo app

ACCC takes on Facebook over controversial Onavo app

The Australian Competition and Consumer Commission (ACCC) is taki...

IVE Group to lose millions as Coles ditches printed catalogues

IVE Group to lose millions as Coles ditches printed catalogues

Just nine months after spending $25 million on a catalogue distr...

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Jennifer Hawkins the new brand ambassador at Bubs Australia

Jennifer Hawkins the new brand ambassador at Bubs Australia

TV presenter, model and entrepreneur Jennifer Hawkins will be the n...

Kogan breached consumer law, misled customers with EOFY promotions

Kogan breached consumer law, misled customers with EOFY promotions

It's a practice as old as Methuselah. Raise your price, drop...

Survival of the smallest? Retail's post-COVID-19 future

Survival of the smallest? Retail's post-COVID-19 future

A consumer behaviour expert believes large retailers and shoppin...

Print newspapers are dead - now what?

Print newspapers are dead - now what?

Australia's largest print media publisher, News Corp Austral...

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

A Coronavirus Savings Package aimed at assisting tens of thousan...

Struggling Adcorp to bid adieu to the ASX

Struggling Adcorp to bid adieu to the ASX

The ad agency has long been propped up by majority sharehol...

Jennifer Hawkins' tequila brand teams up with LA Clippers

Jennifer Hawkins' tequila brand teams up with LA Clippers

A tequila brand founded by Jennifer Hawkins and her husband Jake...

Instyle Solar announces power play with League legend Johnathan Thurston

Instyle Solar announces power play with League legend Johnathan Thurston

Rugby league legend Johnathan Thurston (pictured left) has come ...

What is your purpose? Gain trust through clear company values

What is your purpose? Gain trust through clear company values

Culture, values, purpose - pick up any marketing text written in...

Aussie businesses tap travelling workforce to solve staffing issues

Aussie businesses tap travelling workforce to solve staffing issues

With unemployment in Australia continuing to hover at around 5 p...

ACCC flags concrete plans to tackle digital media giants' power imbalance

ACCC flags concrete plans to tackle digital media giants' power imbalance

The Australian Competition and Consumer Commission (ACCC) h...

Business News Australia cracks 100,000 unique visitors mark

Business News Australia cracks 100,000 unique visitors mark

Business News Australia has bucked the trend of a challenging me...

The programmatic ad platform to give Silicon Valley a run for its money

The programmatic ad platform to give Silicon Valley a run for its money

Programmatic advertising forms the bedrock of most publishers in...

New LGBT influencer hub bringing authenticity back to marketing

New LGBT influencer hub bringing authenticity back to marketing

A newly launched influencer marketplace hopes to target the diff...

How integrity can save your website during a redesign

How integrity can save your website during a redesign

Any business owner worth their salt knows that an effective, or ...

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