'GIVE ME BRISBANE ANY DAY'

'GIVE ME BRISBANE ANY DAY'
‘GIVE Me Brisbane Any Day’ is the catchphrase of a new interstate marketing campaign set on luring Sydneysiders up north to warmer temperatures.

The campaign positions Brisbane as the more comfortable city in the winter season and with a thriving entertainment and events scene.

“Brisbane offers something for even the most one-eyed Sydneysiders including an exclusive events calendar, world-class restaurants, enviable weather, lifestyle and natural attractions,” says tourism minister Jann Stuckey.

“The marketing blitz will give Sydneysiders pause for thought on their frosty winter mornings.”

The campaign has recruited Sydney KIIS FM presenter Tim ‘Rosso’ Ross as an ambassador to showcase his Brisbane adventures via radio, online and television.

“Rosso has been treated to a small taste of the region’s holiday experiences from sand tobogganing on Moreton Island, dining in Fortitude Valley and abseiling at Kangaroo Point Cliffs,” says Stuckey.

The new campaign is a continuation of the summer campaign, which had more than 29 million online impressions and generated 85,000 clicks to the campaign website.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Advertisement

Related Stories

Aussie startup GreaseBoss accepted into prestigious Y Combinator program

Aussie startup GreaseBoss accepted into prestigious Y Combinator program

The founders of Australian lubrication management system startup ...

Investors like what they see under Healthia's skin, boosting its value to $185m

Investors like what they see under Healthia's skin, boosting its value to $185m

Allied health company Healthia Limited (ASX: HLA) has almost doub...

Brisbane flood victims to receive $440m in partial settlement with dam operators

Brisbane flood victims to receive $440m in partial settlement with dam operators

More than a decade after the Brisbane floods and 15 months on fro...

Signs of recovery put wind beneath Flight Centre's wings

Signs of recovery put wind beneath Flight Centre's wings

Tentative signs of recovery in the travel market have injected re...