Adelaide to become a visual effects hub as Hollywood titans choose SA as their new home

Adelaide to become a visual effects hub as Hollywood titans choose SA as their new home

Adelaide could soon become the film industry capital of Australia now that entertainment giant Technicolor has announced its plans to call South Australia home.

The global entertainment company, responsible for the visual effects in critically acclaimed films like The Shape of Water and Blade Runner 2049, has announced its plans to establish a 500-person visual effects centre in Adelaide.

In what will be a major boost to the country's film industry, Technicolor will establish 'Mill Film' in Adelaide - a $26 million 3000-plus square metre visual effects studio.

Initially, the centre will be the centre of Technicolor's visual effects production for major film studios and streaming services.

The company hopes to eventually use the centre as a place to expand into growing industries like virtual and augmented reality.

In addition to the studio, Technicolor will establish the Adelaide Centre of Excellence and the VFX Academy. Together the two will accommodate 500 people once the premises is completely up and running within five years.

A scene from The Shape Of Water, which Technicolor worked on VFX for

Technicolor is a French company that employs more than 15,000 people worldwide. The company's Adelaide location will join locations in London, Los Angeles, Montreal, New York City, Vancouver, Bangalore, and Shanghai.

Technicolor worked on Oscar nominee The Shape of Water most recently. Additionally, the company has worked with films such as the Jungle Book, The Martian, Blade Runner 2049, Wonder Woman, and Pirates of the Caribbean: Dead Men Tell No Tales.

The South Australian government has committed up to $6 million from the Economic Investment Fund to support the project.

The Weatherill government anticipates the project will have an economic benefit of approximately $252.6 million over ten years.

Technicolor joins major companies like Boeing, NEC, Tic:Toc, and VeroGuard, who have all set up shop in Adelaide recently.

A scene from The Jungle Book which Technicolor worked on the VFX for

Frederic Rose, the CEO of Technicolor, says South Australia has the potential to become a hub of industry in Australia.

"The Government of South Australia has recognised the potential of the State becoming a destination for global VFX work, and importantly, has created an environment where the industry can be successful," says Rose.

"We picked Australia as an opportunity for expansion because it provides an ability to engage with a pool of proven creative talent; work with leading universities; and build on a modern and mature infrastructure that is critical for working on high-end VFX projects."

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