ASTON MARTIN RAPIDE ON THE MOVE

ASTON MARTIN RAPIDE ON THE MOVE

ASTON Martin will move production of its four-door Rapide to the company's Gaydon headquarters in Warwickshire UK in the second half of 2012.

Due to constraints at Gaydon Aston Martin appointed Magna Steyr as a partner to produce the car at its facilities in Austria in 2008.

A dedicated facility - AMRP - at Magna Steyr's facilities was then established with pre-production of the Rapide starting in Q4 2009 before the car reached full production in 2010.

Aston Martin chief executive Dr Ulrich Bez says in 2008 there were facility restrictions at Gaydon which indicated that production of Rapide at Gaydon would likely compromise production of other cars.

"Now, three years on things are very different,” he says.

“Gaydon is more established, more flexible and more efficient. While our overall volume has not changed significantly, we now produce a far richer model mix - eight model lines (plus five variants) compared to three model lines (plus two variants) in 2008 - so Rapide production is now possible.

"I would like to place on record our gratitude to Magna Steyr and their team of dedicated employees who have become part of the Aston Martin family in the last few years and met all our requirements and expectations."

Work on readying Aston Martin's Gaydon headquarters for Rapide will begin immediately with a view to production commencing in the second half of 2012.

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

SMEs urged to consider business insurance to mitigate financial risks
Partner Content
A single “bad luck” incident could cause financial disaster for many Australian sma...
Advertisement

Related Stories

Treasury Wine Estates agrees to pay shareholders $65m in last-minute class action settlement

Treasury Wine Estates agrees to pay shareholders $65m in last-minute class action settlement

Treasury Wine Estates (ASX TWE) has agreed to pay $65 million to se...

TPG Telecom selling its fibre and fixed-network assets to Vocus for $5.25b

TPG Telecom selling its fibre and fixed-network assets to Vocus for $5.25b

Digital infrastructure provider Vocus is significantly expanding it...

Dubber launches $25m raise to power recovery under new CEO

Dubber launches $25m raise to power recovery under new CEO

With a new boss at the helm, software company Dubber (ASX: DUB) is ...

Appen returns to underlying profitability, rattles the tin for $50m to fund GenAI opportunities

Appen returns to underlying profitability, rattles the tin for $50m to fund GenAI opportunities

After pulling itself up by the bootstraps when a major contract fel...