Aussie road safety software group AMAG partners with NZ’s Urban Connection

Aussie road safety software group AMAG partners with NZ’s Urban Connection

Advanced Mobility Analytics Group's CEO Simon Washington

Brisbane-based road safety software group Advanced Mobility Analytics Group (AMAG) is taking its AI technology to New Zealand for the first time through a partnership with transportation and infrastructure advisory group Urban Connection.

AMAG, which provides councils and government bodies with real-time analysis of road usage, including accidents and near-misses to deliver road safety solutions in critical areas, is leveraging Urban Connection’s position in the New Zealand market as an engineering consultancy working with local councils in the transport management sector.

Founded by Aaron Campion and Tony Harrison, the Hawke’s Bay-based Urban Connection will be exclusive distributor for AMAG's AI-driven technology and build on AMAG’s expanding offshore presence in North America.

AMAG’s cutting-edge software solutions, which leverage existing sensor systems such as video and LiDAR, analyse road user interactions and behaviours at a level of granularity and accuracy that the company says is at the cutting edge of the industry.

"Urban Connection and AMAG share a laser focus on bringing the best solutions to save lives and reduce injuries on our transport networks,” says AMAG’s CEO Simon Washington.

“Much like the benefits we bring to our customers in Australia, Canada, and the US, we are very excited to work with Aaron, Tony and the Urban Connection team to help New Zealand customers provide better outcomes for road users.

“By harnessing the power of existing sensor systems, AMAG offers a unique perspective on road user behaviour and interaction, facilitating safer and more effective transportation networks.”

The partnership stemmed from a chance meeting at the ITSNZ T-Tech Future Transport Conference in Wellington in September. Washington and Campion both presented at the conference.

Campion says the partnership is an example of the networking benefits provided by the conference and represents 'a significant step towards enhancing the safety and efficiency of New Zealand's transportation system'.

“Through the combined expertise of AMAG and Urban Connection, this collaboration is set to lead the way in innovative traffic management solutions,” he says.

Urban Connection works with private sector clients, local councils and Waka Kotahi NZ Transport Agency to deliver tailored, data-driven solutions for transportation project planning.

AMAG says that over the past decade it has been developing, testing and validating its technology on roads ad intersections across 21 cities in eight countries.

In 2020, AMAG partnered with US software developer Iteris to deliver a near-miss based crash risk management system for the Florida Department of Transportation.

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