The company's Flamingo program is being implemented by Nationwide, a Fortune 100 insurance company.
Flamingo's 'ROSIE' program, a virtual sales assistant, will be integrated into Nationwide's systems and will be used for online sales and post-sale customer service.
The complexity of the program and how it is integrated will take time, according to the company.
Flamingo was founded by Catriona Wallace who is also the Cre8tek CEO.
In Australia, AMP Limited is undertaking a paid trial of the Flamingo system, integrating the JourneyAssist platform and deploying the development and training of ROSIE.
DirectMoney will also undertake a paid trail of the Flamingo platform this is expected to run for six months and will focus on online sales of personal loan products.
CRE8TEK has also announced that Flamingo is one of eight finalists in MetLife Asia's Start-up accelerator program.
If successful, Flamingo will be awarded a US$100,000 to assist the company pilot the program with MetLife Asia in the Asian market.
Flamingo entered the ASX through a backdoor listing in November 2016. Cre8Tek also owns Global Agenda Technologies.
CR8 shares were up by just over 8 per cent to $0.039 at around 3pm AEST.
Business News Australia
Get our daily business news
Sign up to our free email news updates.