BAUER SCRAPS CLEO TO FOCUS ON DOLLY

BAUER SCRAPS CLEO TO FOCUS ON DOLLY

BAUER Media today announced the closure of CLEO magazine in Australia, with the publisher now set to follow through with plans to relaunch Dolly as a digital first property.

In a statement, interim CEO of Bauer Media Andreas Schoo says scale, engagement and a robust digital strategy are key to the future success of Bauer.

"We believe we have a compelling offer in Dolly and COSMOPOLITAN to lead our young women's portfolio into the future," she says.

"Our investment plans for Dolly will see us take a digital first approach, with a focus on mobile video, social media and e-commerce supported by restructured print and digital editorial teams to ensure we are generating the best in market content for consumers when and how they want it.

"Our always on approach will be complimented by a new look print product, taking Dolly from monthly to bi-monthly, relaunching as a high quality, valued-packed companion to the digital and social platforms, covering major trends, fashion, beauty and issues affecting young women today.

"Bauer Media is committed to the Australian market and creating the most viable and effective portfolio of brands that connect with Australian women be it online, in magazine or through live events."

The final edition of Cleo will be the March issue, on sale 22 February.

The closure of the Australian edition of CLEO does not impact CLEOSingapore, Malaysia or Indonesia, which were acquired by SPH Magazines in 2011 and have been published independently.

Bauer Media will also continue to publish CLEO Thailand through its joint venture with Post International Media.

An announcement regarding Dolly editorial appointments will be made in the near future.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

A game changer? Aspiring to the new standard on workplace mental health
Partner Content
Work health and safety regulators have been more active in the area of mental health ri...
Aon
Advertisement

Related Stories

Angry merchants make good on class action against Tyro Payments

Angry merchants make good on class action against Tyro Payments

Disgruntled merchants have made good their threats to sue Tyro Paym...

NSW tourism and events sector gets $530m shot in the arm

NSW tourism and events sector gets $530m shot in the arm

As New South Wales blasts through vaccine milestones, the state gov...

Zero Co breaks the Internet on crowdfunding launch, receives $6m investment from Square Peg

Zero Co breaks the Internet on crowdfunding launch, receives $6m investment from Square Peg

Byron Bay-based Zero Co today announced it has received a $6 millio...

Aristocrat Leisure to buy online gambling giant Playtech for $5 billion

Aristocrat Leisure to buy online gambling giant Playtech for $5 billion

Australian pokies maker Aristocrat Leisure (ASX: ALL) is looking to...