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Betty's Burgers will take its burger brand into the Western Australian market where it will open a CBD high street store in Perth over the coming months, followed by a further four to five stores within the next two years.
The burger chain, part of Janine Allis' multi-brand restaurant platform Retail Zoo, is exploring a number of locations and formats in WA, with a pipeline of potential sites identified for launch in the coming months.
It comes after Betty's recently surpassed $80 million in annual revenue and opened its 35th store in Brisbane.
"The versatility of the Betty's brand - which has proven successful across multiple locations and store formats - is a huge asset as we look to grow it into a national offering," Betty's Burgers managing director Troy McDonagh said.
"Recent strategic investments in the Betty's brand - including the launch of our mobile app, which recently surpassed 100,000 downloads, and ongoing menu innovation guided by customer insights and preferences means we're able to continue delivering a premium customer experience which ensures brand loyalty and repeat customers.
"While paying homage to Betty's beach-side origins with our unique brand offering and customer experience, we have an attractive pipeline of new store locations identified and an extensive runway for further store format evolution, which we'll continue to pursue in a disciplined, incremental way."
The push into Perth comes after Betty's managed to open six additional new stores in the last 12 months despite the challenges of government imposed COVID-19 restrictions.
"Betty's is a genuine growth engine for Retail Zoo and has proved itself as a winning lifestyle burger brand in Australia," Retail Zoo CEO Nishad Alani said.
"It is a homegrown success story that appeals to a wide demographic and we're buoyed by the significant scale potential in front of us."
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