Camilla and Marc defies Covid-19 with new online platform and 'smart store' initiative

Camilla and Marc defies Covid-19 with new online platform and 'smart store' initiative

One-on-one personal styling sessions by appointment, wardrobing advice and gifting services...you'd be hard pressed to get this kind of attention at most bricks-and-mortar fashion outlets.

But the above suite of on-demand experiences are actually included in retailer Camilla and Marc's new e-commerce platform designed to transform how its customers shop during Covid-19 restrictions.

To be launched tomorrow, the new online store has been crafted to replicate the Camilla and Marc in-store experience as best as possible, with the added convenience of never having to leave the sofa.

"The new e-boutique brings our store experience to life in the digital world through innovation and a highly personalised experience," says Camilla and Marc CEO Marc Freeman.

"Our customers around the world can now have access to 24/7 shopping, in a rich brand environment that is built on convenience, first."

In addition, the brand is implementing measures to make the process as convenient as possible from contactless same-day delivering, courier returns, and Apple Pay for mobile shoppers.

Personalisation is at the heart of the online store too, with Camilla and Marc building a sophisticated search and merchandising tool into the site that allows relevant products to surface for individual customers.

While Covid-19 is placing online retail in the spotlight, the retailer has not forgotten about its bricks-and-mortar footprint either; a new "smart store" model will be rolled out tomorrow, placing its physical stores into a digital environment.

Through video chat and live streaming Camilla and Marc hopes to replicate the experience of a retail store online for its loyal customers.

"Now, more than ever, customers are looking for online shopping that offers a convenient and seamless experience from the comfort of their living room," says Freeman.

"This new era of the brand is about building deeper customer connections at a time where it's needed the most."

The new platform's architecture has been designed to enable features to be scaled across multiple territories, ensuring Camilla and Marc do not leave behind the momentum it has picked up in Europe, the UK and the US.

"Bridging the gap between the physical retailer and online experience in a meaningful way is the future of online shopping and we are excited to be bringing this to our global customers," says Freeman.

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Get our daily business news

Sign up to our free email news updates.

 
Whitefox Recruitment founder Luke Hemmings making strides as a careers leader
Partner Content
After relocating his Canberra-founded company Whitefox Recruitment to the Gold Coast la...
Whitefox Recruitment
Advertisement

Related Stories

ASIC secures its first court win for greenwashing against US giant Vanguard

ASIC secures its first court win for greenwashing against US giant Vanguard

The Australian corporate watchdog has caught out one of the world&r...

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Australian-founded medicinal cannabis company Althea Group (ASX: AG...

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Listed funds manager 360 Capital Group (ASX: TGP) has offloaded its...

Lendlease gains approval for $1.7b transformation of Queen Victoria Market precinct

Lendlease gains approval for $1.7b transformation of Queen Victoria Market precinct

Australian development giant Lendlease Group (ASX: LLC) has been gr...