Canberra's Seeing Machines makes a splash at CES 2024 with enhanced AI driver monitoring tech

Canberra's Seeing Machines makes a splash at CES 2024 with enhanced AI driver monitoring tech

Seeing Machines CEO Paul McGlone.

Canberra-based Seeing Machines has made a splash at the world's biggest technology event CES with the release of a new version of its aftermarket driver monitoring system (DMS), featuring refined microsleep detection and eye-gaze tracking through a smaller device that is easier to install.

Used by commercial transport and logistics companies globally, Seeing Machines' Guardian solution has been deployed for more than 14 billion kilometres of recorded travel across 54,000 vehicles. 

The company, founded in 2000 by Alex Zelinsky, Timothy Edwards, Sebastien Rougeaux and Jochen Heinzmann, is 'on a mission to achieve zero transport fatalities' and its technology has made 387,973 fatigue interventions in the past 12 months.

Seeing Machines was originally spun out from the Australian National University (ANU), in conjunction with Volvo Technological Development.

The third generation of the Guardian solution has been independently tested and confirmed to meet the European Commission's General Safety Regulation for Drowsiness Detection, which will be a requirement for all new cars, vans trucks and buses across Europe from July 2024. 

Seeing Machines highlights the hardware also delivers a range of features that leverage the company's proven automotive-grade algorithms and precision optics to deliver premium performance in the most demanding real-world driving conditions.

In addition to operators utilising the technology for their fleets, the company is also targeting commercial vehicle manufacturers via factory-fit or 'after manufacturing' options. Seeing Machines has won a total of 17 automotive programs for 11 individual original equipment manufacturers (OEMs).

"Regulation continues to drive demand for all of our DMS technology and I am very pleased to see that we have successfully launched the next generation of our Guardian solution for commercial transport and logistics companies as well as commercial vehicle manufacturers," says Seeing Machines CEO Paul McGlone.

"A reliable solution that only activates when required is so important for driver adoption and continued road safety. Additionally, supporting commercial vehicle OEMs with an aftermarket (or factory fit) solution is critical to their ability to sell compliant vehicles. 

"And, given the lower annual volume of production of these vehicles versus cars, I am delighted that Seeing Machines is able to service this new market segment profitably and continue to drive our purpose of getting people home safely."

Get our daily business news

Sign up to our free email news updates.

 
Unpacking equity: Finding your funding fit
Partner Content
Armed with a growing business and a great opportunity, a business owner’s next challe...
Australian Business Growth Fund
Advertisement

Related Stories

Staff cuts and sales growth lift earnings at Airtasker

Staff cuts and sales growth lift earnings at Airtasker

A decision last year from online services marketplace Airtasker (AS...

Former EML CEO Tom Cregan launches digital tipping fintech for hospitality

Former EML CEO Tom Cregan launches digital tipping fintech for hospitality

After leading EML Payments (ASX: EML) for a decade including a tumu...

Octopus Deploy acquires US competitor Codefresh

Octopus Deploy acquires US competitor Codefresh

Brisbane-headquartered deployment automation company Octopus Deploy...

Shares double for hearing tech scale-up Audeara on Zildjian contract

Shares double for hearing tech scale-up Audeara on Zildjian contract

Brisbane-based hearing tech scale-up Audeara (ASX: AUA) has fo...