GOOGLE Australia has released data that shows 2012 will be the country’s biggest online Christmas yet.
There has been an overall 20 per cent increase in shopping-related Google searches year over year.
But shoppers aren’t necessarily heading to their home computers and laptops to access the web.
Nearly 40 per cent of shopping searches now come from smartphones and tablets.
Retailers need to be found on all screens, according to Google Australia industry leader for local and retail Ross McDonald.
“As consumers branch out from smartphones into new types of devices like tablets, the mobile revolution is expanding to multiple screens,” says McDonald.
“That means the real moral of this year’s Christmas story is that retailers need to mobilise, and fast.
“It is no longer enough for businesses to get online, they need to be found wherever the web is, on every screen, or risk losing out.”
However many businesses are yet to catch up. Google estimates only one in three large advertisers has a mobile-friendly website. The number is even lower for small to medium businesses.
Google provides a free mobile site builder which provides a free mobile-optimised website for one year. Find out more at www.howtogomo.com.au
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