COUPLE ALL REVVED UP ABOUT NEW MOTORSPORT VENTURE

COUPLE ALL REVVED UP ABOUT NEW MOTORSPORT VENTURE

A GOLD Coast couple has established a new venture in the thrilling motorsport of drifting.

The activity, where the cars slide around the track with a continual loss of traction at the rear wheels, has gained extensive popularity in recent years after emerging from Japan.

Partners Cecilia Kauhanen (pictured) and Eugene Arendsen established the business in 2009 after one year’s research and development.

Arendsen is a qualified stunt driver who has worked for Warner Brothers Movie World and on the set of various films.

The business is focused on offering corporate drift racing days at the Ipswich Motorway as well as teaching responsible driving at schools.

Kauhanen agrees that drifting has a reputation as a “hoons” sport, but she and Arendsen hope to change that.

“It is not designed for hoons; it is for more experience adults who are looking for something different than perhaps doing a hot lap in a V8,” she says.

“It is a precision driving experience where you are trained under the instruction of a qualified stunt driver.”

The company turned over $150,000 last year and Kauhanen is aiming to double that. It already has more corporate days booked in than last year.

“It has been an amazing response since we launched the corporate side of the business,” says Kauhanen.

The school education aspect of the business is close to the heart of both Kauhanen and Arendsen. They have developed a “Survive 25” driving program for schools.

“The kids think they are invincible, they think if they spin out they can just drift out of it, but it doesn’t matter what you do, you cannot initiate a drive in your common family car,” she says.

“You only put yourself and your friends and others you don’t know in serious danger.”

Kauhanen promises On Track Drift uses good-quality recycled tyres and, once they have been used for drift, the rubber is reused to make floor mats and other accessories.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Looking for a credit or charge card that’s built for your business? Try American Express
Partner Content
A good credit card should work for you, not against you, and let you and your business ...
American Express
Advertisement

Related Stories

Devine abandons Alba to upsize at Burleigh Heads with $400m Burly tower

Devine abandons Alba to upsize at Burleigh Heads with $400m Burly tower

In a sign that the heat has yet to come out of the Gold Coast prope...

Mandatory COVID isolation to end nationally mid-October

Mandatory COVID isolation to end nationally mid-October

National Cabinet has today determined that mandatory isolation peri...

Sunset on the horizon in 2023 for developer Sunland

Sunset on the horizon in 2023 for developer Sunland

A developer behind some of the Gold Coast's most iconic buildin...

Study finds cybersecurity skills gaps on boards as Optus debacle rolls on

Study finds cybersecurity skills gaps on boards as Optus debacle rolls on

As the backlash continues over a data breach at Optus that has pote...