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BRISBANE Business News Young Entrepreneur finalist Phillip Di Bella (pictured) has launched a new book titled Entrepreneurial Intelligence, with author Allan Bonsall.
The Di Bella Coffee founder, along with brand strategist Bonsall, wanted to discover why 30 per cent of new businesses fail within their first year.
“It is a formula based on my personal business philosophies that saw me succeed with both Di Bella and My Crop to Cup and it is surprisingly simple.
Bonsall says there are four main aspects of the formula and they have been tested against some of the world’s most successful business leaders.
He says the book isn’t an instruction manual, but a simple formula to “achieving start-up business and entrepreneurial success”.
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