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A STRONG performance in the Australia and NZ markets and solid growth in European markets boosted Domino’s Pizza Enterprises Limited’s (DMP) NPAT half-year profit to $10.2 million, up 16.9 per cent on the corresponding period last year.
The robust half-year profit was the result of strong core operations, which saw the company achieve same store sales growth of 9.1 per cent above the same corresponding period last year.
CEO Don Meij (pictured), attributes the strong first half results to successful product launches in Australia and New Zealand.
“Innovative product launches such as our square puff pizza and prawn pizza ranges have significantly contributed to strong sales and customer count growth,” he says.
“We’ve seen significant results from focusing on improving the quality of our core pizzas and offering them at great value prices to our customers and we know greater choice on our menus is bringing more customers in.”
The company reported that network sales in Europe were up 14.4 per cent on the same corresponding period last year, while core operating profits were up 52.3 per cent before non-recurring items.
“We added 10 new stores to our European market during the first six months of the 2011 financial year. Domino’s France is now the leading pizza company in terms of store count, sales and brand awareness.
“In the Netherlands, online ordering continues to grow, with 38 per cent of orders now placed through the website.”
Looking forward, the company has developed a product rollout plan with 60 new stores in Australia and the launch of the ‘better meat lovers’ promotion next month.
DMP shares remained steady today, trading at $6.26.
For the full Domino’s interview with Don Meij, don’t miss Brisbane Business News Top 50 Companies annual edition out in March.
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