)
MOVE over popcorn, Eagle Boys and Quickflix have announced a six month partnership, declaring pizza and movies as the new winning combination.
Pioneer Australian streaming and home delivery entertainment service Quickflix and Brisbane-based pizza chain Eagle Boys anticipate a reciprocal boon as they capitalise on their convenience.
The partnership is integral in Eagle Boys’ 18-month brand refresh announced in November last year, boosting brand awareness through greater online exposure.
Eagle Boys CEO Bruce Scott says the deal will better align the company with changing customer preferences as individuals show a growing appetite for streaming.
Eagle Boys partnered with Video Ezy under similar circumstances in 2011, but the growing appetite for streaming suggests this partnership will offer a stronger competitive advantage.
)
