This year’s celebration is expected to deliver $753 million to the retail sector, a three per cent increase from last year.This is the healthiest consumer sentiment Australia has seen for the holiday in three years.
Money spent on dad has increased due to a growing market of gifts for men, according to IBISWorld Australia general manager Daniel Ruthven."There has been a perceived lack of gift options for fathers, but there is evidence that Australian dads are becoming increasingly comfortable with personal-care gifts from aftershave balm to hand moisturiser, rather than the standard gift of socks and ties," says Ruthven.
Ruthven is forecasting a growth of 12.7 per cent in personal care gifts; followed by footwear, clothing and accessories growing by 5.6 per cent; and tools, hardware and electronics growing 4.4 per cent from last year.However, mothers still win out IBISWorld reports, with Mother’s Day expenditure typically nearly doubling its male counterpart each year.
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