FRIDCORP has launched its $700 million BEYOND precinct in a bid to transform Sydney's Hurstville.
The 13,927sqm masterplanned community will comprise a mix of 556 one, two and three-bedroom apartments across four buildings up to 20 levels high.
BEYOND will also feature a 5000sqm retail plaza anchored by Woolworths that will link to Kempt Field Park and Allawah train station.
Fridcorp founder and director Paul Fridman says the project offers potential for the suburb's renewal.
"Fridcorp is excited to offer buyers thoughtfully designed apartments with immediate access to incredible amenity, which will help drive the evolution of Hurstville," says Fridman.
"The success of our Eve project in Erskineville demonstrated that there is an appetite for our quality designed product in Sydney that appeals to a sophisticated audience."
Eve, the developer's first Sydney-based project, sold $100 million in stock within two hours of launching in 2014.
Two of the apartment towers at BEYOND will feature resident-only communal areas with facilities for dining, yoga, badminton and reading pods.
The project was designed by architecture firm DKO Architecture with interiors by Woods Bagot and landscaping by Openwork.
DKO Architecture director Nicholas Byrne says BEYOND will deliver a sophisticated urban precinct to Hurstville.
"It will also provide apartments with high amenity that respond to the site's opportunities, such as light-filled interiors and spectacular north-eastern views toward Sydney's CBD, southern views toward Botany Bay and eastern views toward Kempt Field," Byrne says.
Apartments start from $565,000 with construction expected to be completed mid-2019.
Fridcorp has about $1.5 billion worth of apartments under development, including projects in Brisbane, South Yarra and North Melbourne.
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