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The deal will allow for a seamless integration between CyTrack's customer experience technology and Panasonic's business communication servers which will allow its client organisations to respond to its customers through a range of channels.
CyTrack, based at Varsity Lakes on the Gold Coast, provides a range of contact centre solutions which provides reports around system performance, service levels and efficiency and communication integration for SMS, chat and voice tools.
Its system promises to deliver powerful metrics that help businesses increase productivity and customer service, grow profitability by tracking and controlling costs and improve employee accountability.
"According to (research company) Forrester, 72 percent of businesses say that improving customer experience is their top priority, yet customers increasingly demand better, faster and more efficient customer service," says Nick Milan, managing director of CyTrack.
"We have a successful partnership with Panasonic in many areas around the world including Asia, Middle East and Europe and we now look forward to delivering results for customers and the partner network in North America."
"In today's fast-paced business landscape, companies require elevated services and experiences, enabling them to swiftly and professionally respond to customers across a number of channels, including voice, chat and SMS," says Oliver Bodden, product manager of unified communications at Panasonic System Communications Company of North America.
"We're proud to partner with CyTrack to deliver actionable measurement tools and real-time information paired with best-in-class telephony systems that will improve efficiency and performance for our customers, ensuring they better measure key business metrics and meet their unified communications goals."
CyTrack was founded in 1995 and moved to the Gold Coast in 2004. In 2016 it won the Microsoft Australia Partner Award for "excellence in industry and platform innovation" and it now sells its products to customers in 30 countries worldwide.
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