HR software mammoth Culture Amp acquires people analytics company Orgnostic

HR software mammoth Culture Amp acquires people analytics company Orgnostic

Photo (L-R): Culture Amp co-founder & CTO Douglas English and co-founder & CEO Didier Elzinga, with Orgnostic co-founder & CEO Luka Babic and co-founder & CTO Igor Bogicevic.

Melbourne-based human resources (HR) software giant Culture Amp will soon offer customers like Canva, McDonald's and Dolby new people analytics capabilities after acquiring Belgrade, Serbia-based Orgnostic for an undisclosed sum.

Founded in 2019 by Luka Babic and Igor Bogicevic, Orgnostic offers employee lifecycle mapping, employee turnover modelling, scenario planning, data health analysis, centralised HR data analytics and an AI-driven software that generates data visuals and summaries of an organisation’s metrics.

Also commonly known as talent analytics, people analytics is the use of data analysis on candidate and employee issues to understand their effect on critical business outcomes and to evaluate the effectiveness of HR initiatives.

The acquisition will allow Culture Amp customers to maximise the value of their existing tools and receive business-critical insights by collecting, cleansing and synthesising people data from disparate sources across the employee lifecycle.

Culture Amp anticipates its own people analytics product will be available in the second half of 2024.

“Culture Amp gives leaders the insights to make data informed decisions about one of the biggest drivers of business performance; employee experience. Leaders are increasingly challenged by their people data coming from a myriad of sources,” Culture Amp co-founder and CEO Didier Elzinga said.

“Through this acquisition, Culture Amp will not only ingest the many information sources, but unlock the ability to analyse it against the predictive indicators we already have.

“Orgnostic is an incredibly impressive company and Luka, Igor and their team have built a leading-edge product in the market. We’re thrilled to welcome the Orgnostic team to Culture Amp.”

Founded in 2009 by Elzinga, Doug English, Jon Williams, Rod Hamilton, Culture Amp is one of the world’s leading employee experience platforms, processing the data of more than 25 million staff across 6,500-plus companies.

The acquisition of Orgnostic will soon allow Culture Amp’s customers to delve into previously siloed data sources and understand the driving forces behind critical people insights, such as employee attrition, poor engagement, productivity trends, salary gaps and more.

Prior to starting Orgnostic, Babic was an award-winning HR manager, a member of the management board and the Head of People Operations at Infobip, helping its growth from the startup stage to unicorn status.

Bogicevic was previously the co-founder and CTO of biomedical data analysis company Seven Bridges Genomics, which was named one of the 50 smartest companies by MIT Tech Review. He is also a member of the Forbes Tech Council.

“We are incredibly excited to join forces with Culture Amp and to have the opportunity to empower countless leaders to transform their hidden and siloed organizational data into actionable knowledge,” said Babic, who is now a VP at Culture Amp.

“We founded Orgnostic because we believe that people analytics is the key to unlocking meaningful changes in organizations, and we see an opportunity to rapidly accelerate what we set out to do by being part of Culture Amp.”

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