JUPITERS SIX-STAR TOWER TAKES SHAPE

JUPITERS Hotel & Casino's $345 million transformation has hit the halfway mark with the concrete slab being poured for level nine.

The six-star 17-storey development is on track to be fully operational ahead of the Gold Coast 2018 Commonwealth Games.

The Star Entertainment Group (ASX:SGR) managing director Geoff Hogg says the project promises to enhance the city's reputation as a tourist destination.

"The site has been a hive of activity over the past few months, and has attracted a wealth of interest from our guests who have prime-position to watch history in the making," Hogg says.

The structure will continue to increase by approximately one level every fortnight until all suspended slabs are in place.

The new bridge, which will act as the main access point to the tower, is expected to meet the existing Gold Coast Highway and Elizabeth Avenue intersection later this year.

Probuild managing director Peter Ward says the procurement of highly-skilled tradespeople was a strong focus for the project.

"It's essential that every aspect of the new six-star tower is of an elevated standard so that's been a huge consideration right from the start," Ward says.

"Many of the hundred-plus trades working onsite had previously been commuting for quite some time, so to see the passion they have for a project on their home turf, and the wealth of talent that's emerged from the local area has been really rewarding.

"They're genuinely proud to be part of such an iconic development and as it continues to take shape, you'll really start to see that reflected in its execution."

The new tower will comprise luxury hotel suites, signature bars and restaurants, private gaming rooms and butler service.

The redevelopment also includes the refurbishment of the Jupiters' almost 600 existing hotel rooms and dining outlets.

Image: Probuild MD Peter Ward and The Star Entertainment Group MD QLD Geoff Hogg.