With the coronavirus Covid-19 outbreak leading to vessel restrictions in China, a premium cut of Australian beef is a rare find.
But a producer-exporter from Queensland's Sunshine Coast is rising to the challenge by flying hundreds of tonnes of premium beef products to its Chinese operations.
Kilcoy Global Foods (KGF) reports a 747 chartered flight left Sydney on Saturday bound for Shanghai with $2 million worth of fresh beef.
The company is believed to be one of the only meat companies in Australia that is continuing its beef supply to the country.
"China is an important buyer of premium Australian beef and we are passionate about providing every opportunity to supply our high-quality product to the Chinese market 365 days of the year," says KGF CEO Dean Goode.
KGF-branded products on the flight included Ebony Black Angus, Kilcoy Pure and Carrara 640 Wagyu.
The company's chief sales and marketing officer Fearn Cholerton says assured supply, even in times of uncertainty, is a hallmark of the Kilcoy business.
"Therefore, it's of utmost importance that we continue to identify appropriate solutions for our customers," says Cholerton.
"Our commitment to the Chinese market is demonstrated via our creation of an integrated sales, importation and distribution model with assets owned and businesses established by KGF.
"This is unique for Australian beef companies and enables us to not only identify customer needs, but allows us to respond with promptitude."
Cholerton believes it is remarkable how the company has developed over recent years to be able to face challenges such as this.
"Our growth speaks for itself, however our ability to meet demand like that of the Chinese market and overcome challenges such as the ones we currently face in market is a testament to our belief in driving growth, yet remaining agile - we owe it to our customers, employees and business partners to think globally, yet find local solutions."
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