Kogan powers up with new energy service brand

Kogan powers up with new energy service brand

Kogan.com (ASX: KGN) has a reputation for delivering basically every service under the sun.

Insurance, Internet, loans, and travel are just some of the more recent additions to the growing portfolio of brands under the Kogan umbrella.

The group's latest endeavour sees the company offering power and gas services to Australians under a new brand called Kogan Energy.

The company will launch this brand after entering into a multi-year agreement with Powershop Australia, a subsidiary of the Meridian Energy group (ASX: MEZ).

Kogan says its dive into the energy sector will be focused on making energy more affordable by using its skills in the digital world.

"Kogan.com is proud to partner with Powershop, which is part of Meridian Energy Australasia's largest 100 per cent renewable energy generator," says Kogan.com executive director David Shafer.

"This partnership will enable Kogan.com to offer Aussies low cost power and gas, and a first-class customer experience using technology that will enable customers to easily track their energy usage at any time."

Powershop is on the new wave of environmentally conscious energy suppliers. It boasts a 100 per cent carbon neutral business as it offsets all carbon emissions, and has been named Australia's greenest power company for three years in a row by Greenpeace.

Powershop CEO Ed McManus says the company is excited to work with Kogan.

"We generate some of the cleanest and greenest energy in Australia," says McManus.

"Together with Kogan, we believe we can make a real difference to the energy space by delivering simple, great value, energy offerings through Kogan Energy."

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