Mad Mex goes global with Singapore and Malaysian expansion

Mad Mex goes global with Singapore and Malaysian expansion

Australian food chain Mad Mex is taking a taste of Mexico to Singapore and Malaysia with the announcement of its global expansion.

The group's plans to go international kick off in Singapore this week with a brand-new store and will continue when its Malaysian store opens in December this year.

The Marina Bay financial district in Singapore will be Mad Mex's first location outside of Australia and New Zealand.

The launch of the restaurant also heralds in a new partnership for Mad Mex with restaurant group 4Fingers. The partnership will see Mad Mex and 4Fingers leverage each other's' local market knowledge in Singapore, Australia, Indonesia, Thailand and Malaysia.

The push into Singapore and Malaysia follows Mad Mex's successful expansion into New Zealand in 2013. The company now has 15 restaurants in New Zealand and has plans for three more openings in 2019.

The expansion comes off the back of considerable growth for the business. Over the last 12 months the company has served over four million burritos across the company's 70 Australian and New Zealand restaurants.

The company also revealed that during FY19 the company had strong like for like sales growth of 6.5 per cent and 70 consecutive weeks of sales growth in Australia making the year the business' strongest financial year to date.

Founder and CEO Clovis Young says the success of Mad Mex in the face of tough retail conditions is to be commended.

"The results of our team have delivered is truly remarkable and a demonstration of the passion and enthusiasm our restaurant team have for the food and the brand," says Young.

"The last 12 months have been very tough for retailers, so this performance really is exceptional."

"The expansion into APAC comes at an exciting time for Mad Mex. South East Asia is in the midst of a food revolution towards healthy eating, and we believe Mad Mex's healthy and quality positioning will resonate with local customers. We are very excited by the opportunity and we have big plans for the next five years. Watch this space."

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Crypto staking: a new way to earn passive income
Partner Content
You may be familiar with traditional ways of earning passive income such as trading sto...
Etoro
Advertisement

Related Stories

Cannon-Brookes launches shareholder campaign against AGL demerger

Cannon-Brookes launches shareholder campaign against AGL demerger

Australian billionaire and Atlassian co-founder Mike Cannon-Brookes...

Action film The Fall Guy starring Ryan Gosling to inject $244m into the Australian economy

Action film The Fall Guy starring Ryan Gosling to inject $244m into the Australian economy

The Australian economy is expected to receive a $244 million inject...

CVC finds Brambles takeover un-pallet-able, exits talks

CVC finds Brambles takeover un-pallet-able, exits talks

Just one day after reusable pallet, crate and container company Bra...

Clear Dynamics secures $35m to grow AI-enabled automated coding solution aieos

Clear Dynamics secures $35m to grow AI-enabled automated coding solution aieos

After increasing its customer base four-fold over the past 12 month...