Maggie Beer Products online sales more than triple, Marley Spoon deal signed

Maggie Beer Products online sales more than triple, Marley Spoon deal signed

E-commerce sales at Maggie Beer Products have more than tripled in the first quarter of the new financial year as the company's parent MBH (ASX: MBH) forms a partnership with Marley Spoon.

Maggie Beer Products has achieved 237 per cent growth in e-commerce sales during Q1 FY21, following on from 220 per cent growth in the final quarter of the last financial year.

E-commerce sales currently make up less than 5 per cent of Maggie Beer Products total net sales, but MBH says the online channel has become a key strategic focus for the business.

MBH says online growth is being driven by an improved digital marketing plan, better engagement with its Food Club members, and an increased social media presence.

Maggie Beer Products is also on track to launch its new e-commerce platform in November 2020, with the fresh site to include improved mobile device functionality and enhanced delivery and payment options.

The news comes as MBH has formed a partnership with Marley Spoon which will enable the food delivery service's customers to purchase a curated Maggie Beer cheese board pack from 23 November through to Christmas.

"We are excited to be working with the Marley Spoon team to give Marley Spoon customers the ability to access a specially curated Maggie Beer Products cheese and preserves pack, delivered straight to their door," said MBH CEO Chantale Millard.

"A key part of our strategy is to form partnerships with great businesses and brands and Marley Spoon is a great fit.

"We believe our Maggie Beer cheese packs will complement the Marley Spoon meal kits and enhance the overall value proposition to their customers."

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Crypto staking: a new way to earn passive income
Partner Content
You may be familiar with traditional ways of earning passive income such as trading sto...
Etoro
Advertisement

Related Stories

Woolworths adds controlling stake in MyDeal to cart for $218 million

Woolworths adds controlling stake in MyDeal to cart for $218 million

Woolworths (ASX: WOW) is looking to enhance its online marketplace ...

Space Machines Company partners with SpaceX for 2023 spacecraft launch

Space Machines Company partners with SpaceX for 2023 spacecraft launch

In-space transportation and logistics start-up Space Machines Compa...

“No one plans for these things”: Metricon acting CEO denies crisis rumours following founder’s death

“No one plans for these things”: Metricon acting CEO denies crisis rumours following founder’s death

Just days after the sudden and unexpected death of Metricon founder...

How tech rebooted economics and platforms broke the invisible hand

How tech rebooted economics and platforms broke the invisible hand

Growing evidence and new research explain the evolution of economic...