Maggie Beer Products online sales more than triple, Marley Spoon deal signed

Maggie Beer Products online sales more than triple, Marley Spoon deal signed

E-commerce sales at Maggie Beer Products have more than tripled in the first quarter of the new financial year as the company's parent MBH (ASX: MBH) forms a partnership with Marley Spoon.

Maggie Beer Products has achieved 237 per cent growth in e-commerce sales during Q1 FY21, following on from 220 per cent growth in the final quarter of the last financial year.

E-commerce sales currently make up less than 5 per cent of Maggie Beer Products total net sales, but MBH says the online channel has become a key strategic focus for the business.

MBH says online growth is being driven by an improved digital marketing plan, better engagement with its Food Club members, and an increased social media presence.

Maggie Beer Products is also on track to launch its new e-commerce platform in November 2020, with the fresh site to include improved mobile device functionality and enhanced delivery and payment options.

The news comes as MBH has formed a partnership with Marley Spoon which will enable the food delivery service's customers to purchase a curated Maggie Beer cheese board pack from 23 November through to Christmas.

"We are excited to be working with the Marley Spoon team to give Marley Spoon customers the ability to access a specially curated Maggie Beer Products cheese and preserves pack, delivered straight to their door," said MBH CEO Chantale Millard.

"A key part of our strategy is to form partnerships with great businesses and brands and Marley Spoon is a great fit.

"We believe our Maggie Beer cheese packs will complement the Marley Spoon meal kits and enhance the overall value proposition to their customers."

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Westpac breached Banking Code of Practice in NT branch closure, putting vulnerable customers at risk

Westpac breached Banking Code of Practice in NT branch closure, putting vulnerable customers at risk

The independent body tasked with keeping bank behaviour in check ha...

Cyber security consultancy CSO Group to merge with AI enabler xAmplify

Cyber security consultancy CSO Group to merge with AI enabler xAmplify

Sydney-based cyber security consultancy CSO Group is set to join fo...

Julian Assange will be freed after striking plea deal with US authorities

Julian Assange will be freed after striking plea deal with US authorities

Julian Assange has reached a deal with the United States Department...

Cettire loses $411m in value as shares plummet 48pc

Cettire loses $411m in value as shares plummet 48pc

All of the extraordinary share price gains made by Melbourne-based ...