MERLO GRINDS THROUGH COFFEE CAPITAL

MERLO GRINDS THROUGH COFFEE CAPITAL

MERLO'S expansion plans continue to percolate, with the coffee chain set to open its first roasting house in Melbourne.

The Brisbane-based business will launch its 'torrefazione' at Queen Victoria Market at Peel Street on February 10, with the first beans to be roasted later this week.

Founder Dean Merlo says the deal has been a long time in the making and represents a historic moment for the business.

"While we have a family of wonderful wholesalers in Melbourne, to this point we haven't roasted in the southern capital," Merlo says.

"After years of planning, our long-term vision is now a reality. Not only will the famous blue Merlo coffee cups now be seen around Melbourne, but we will be roasting beans all day, every day, ensuring our commitment to freshness and authenticity is delivered in Melbourne.

"We had been wanting to roast in Melbourne for quite a few years now, the problem was finding a location that would suit and the Queen Victoria Market just on the edge of the CBD is perfect.
"The wait was certainly worth it."

The Melbourne opening follows openings in Victoria Point and Indooroopilly last year, as well as a full refurbishment of the torrefazione at Springfield. The growth strategy has been spearheaded by Merlo CEO James Wilkinson.

Merlo at Queen Victoria Market will roast and sell coffee and fresh beans seven days a week.

The new store takes the number of Merlo-owned stores to 15 across Queensland and Victoria.

 

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Looking for a credit or charge card that’s built for your business? Try American Express
Partner Content
A good credit card should work for you, not against you, and let you and your business ...
American Express
Advertisement

Related Stories

Mandatory COVID isolation to end nationally mid-October

Mandatory COVID isolation to end nationally mid-October

National Cabinet has today determined that mandatory isolation peri...

Sunset on the horizon in 2023 for developer Sunland

Sunset on the horizon in 2023 for developer Sunland

A developer behind some of the Gold Coast's most iconic buildin...

Tritium teams up with JET Charge to create world’s longest EV highway in WA

Tritium teams up with JET Charge to create world’s longest EV highway in WA

Brisbane-based electric vehicle charger group Tritium DCFC (NASDAQ:...

Digital disruptor Explorate ventures into new waters amid global freight mayhem

Digital disruptor Explorate ventures into new waters amid global freight mayhem

After a heady two years of surging demand for its international log...