Australian e-commerce giant New Aim has this week completed the transition of its flasgship product Dropshipzone into a B2B marketplace, which it claims will result in greater efficiencies for customers and an expanded catalogue of products.
The transition, which was in train since early 2022, moves Dropshipzone from an inventory-led model to a B2B marketplace with numerous suppliers, and marks a change to a commission-based model.
Dropshipzone general manager John Barkle said the move represented the ‘biggest pivot’ in the company’s 10-year history.
“As the Dropshipzone community continues to grow, we’re continually finding better ways to serve Aussie suppliers and retailers,” said Barkle.
“Not only is this our biggest pivot yet, it’s a win for suppliers, retailers and customers – it’s the most efficient way to offer the right price to customers.
“For suppliers, it means they’re able to reach a much larger audience without spending extra on marketing. For retailers, they get more choice within a single platform, and the natural competition of a marketplace gives them better options.”
Under the B2B model, Dropshipzone will enable Australian retailers to dropship directly from local Australian suppliers. Retailers can list and sell products on their online store before actually paying for them, and once a customer places an order the retailer then pays the supplier who arranges fulfilment and shipping.
“Unlike many other B2B marketplaces, retailers using Dropshipzone can dropship directly from any supplier on the platform,” Barkle said.
“Now is the time for the rise of the B2B marketplace. Traditionally, it has been clunky and costly for retailers and suppliers to navigate wholesale. With Dropshipzone, we’re making B2B ecommerce as simple as B2C.”
The general manager of the product, which is owned by two-time Australian Young Entrepreneur of the Year winner Fung Lam who co-founded New Aim, said the transition to a B2B marketplace was the result of conversations with suppliers and retailers that used the platform.
“Our goal was to create a more collaborative relationship between Dropshipzone and the rest of the retail ecosystem,” said Barkle.
“We’ve started with developing the capabilities that make it easier for suppliers to do business on Dropshipzone.
“We’re focused on delivering tech enhancements that assist suppliers across all touchpoints, making it easier for them to reach retailers.”
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