OH BROTHER

OH BROTHER

DREAMWORLD will look to the return of reality television show Big Brother to help its flagging profits in FY12.

The theme park was home to the show’s set during its initial run on Australian television for eight seasons between 2001 and 2008.

Dreamworld chief executive Todd Coates (pictured), says there is excitement surrounding Big Brother’s return.

Dreamworld’s owner Ardent Leisure Group has had a difficult six months after recording a half-year drop in profit drop of 8.6 per cent to $19.8 million.

The themepark is banking on Big Brother plus a Dreamworks’ animation to provide a valuable marketing tool and draw more people through the gates.

“The Big Brother house and studios will be an iconic attraction at Dreamworld and for the Gold Coast,” says Coates.

“It is fantastic news for Dreamworld and also for the local film and tourism industries. Dreamworld is proud to participate in this significant investment into the Gold Coast.”

Big Brother will be broadcast on the Nine Network later this year. In its previous incarnation, it was shown seven nights a week on Channel 10, giving Dreamworld valuable national exposure.

Southern Star executive producer, Big Brother 2012, Alex Mavroidakis says he is thrilled to bring the show back to its old home.

“Our hub at Dreamworld always allows us to create a show that is truly dynamic and after a four year break, we’re excited to build a brand-new House that will exceed Housemate and audience expectations,” says Mavroidakis.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

A game changer? Aspiring to the new standard on workplace mental health
Partner Content
Work health and safety regulators have been more active in the area of mental health ri...
Aon
Advertisement

Related Stories

Pacific Fair sale puts the spotlight on buyers for Dexus’ minority stake

Pacific Fair sale puts the spotlight on buyers for Dexus’ minority stake

The Gold Coast’s Pacific Fair shopping centre, fresh from pla...

Olivia Newton-John's Byron Bay resort sold to Twiggy Forrest

Olivia Newton-John's Byron Bay resort sold to Twiggy Forrest

Mining magnate Andrew 'Twiggy' Forrest's investment fir...

Qantas dusts off fleet to resume international flights ahead of schedule

Qantas dusts off fleet to resume international flights ahead of schedule

Qantas Airways (ASX: QAN) is gearing up to spread its wings much ea...

Start-ups ready for orbit aboard Space Machines Company’s first mission

Start-ups ready for orbit aboard Space Machines Company’s first mission

The start-up world is clamouring for its place in orbit with Austra...