People power part of TA campaign

GOLD Coast residents could be the driving force to draw visitors to the region following an initiative by Tourism Australia.

Tourism Australia’s ‘There’s nothing like Australia’ campaign offers Australians the opportunity to tell the world what’s unique and special about the country.

The campaign urges Australians to upload photographs and stories of their favourite holiday destination to the campaign website, nothinglikeaustralia.com.

Tourism Australia managing director Andrew McEvoy, says the campaign tapped into research that showed 96 per cent of Australians believe they know the secret to a great Australian holiday, while eight in 10 would like to help promote their country to the world.

“We believe that Australians are the experts on what is unique and special about their country, and we want to share these stories with potential travellers in a way that will make them want to come and visit Australia,” says McEvoy.

Tourism Australia will use the entries to create a new interactive map of Australia that will be searchable by experience type, location, and by 1000 keywords.

The map will be hosted on australia.com, which attracts more than a million visitors each month, and also at nothinglikeaustralia.com.

Gold Coast Mayor Ron Clarke says it provides an opportunity for residents to talk up the Coast.

“Tourism Australia will select a number of entries for inclusion in on-line and global print advertising, so I am encouraging Gold Coasters to upload as many entries as they can to showcase the amazing natural and built attractions of our city and Hinterland,” he says.

“All they have to do is upload a photo and describe why there’s nothing like the Gold Coast. This is a not-to-be-missed chance to promote what we believe is Australia’s premier holiday destination.”

Gold Coast Tourism CEO Martin Winter, says everyone has a positive story from their time spent on the glitter strip.

“Every Gold Coast experience has the potential to bring a new visitor to our city and all Gold Coasters have the opportunity to share their story,” he says.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Crypto staking: a new way to earn passive income
Partner Content
You may be familiar with traditional ways of earning passive income such as trading sto...
Etoro
Advertisement

Related Stories

Board exodus gathers pace at The Star after O’Neill resigns as chairman

Board exodus gathers pace at The Star after O’Neill resigns as chairman

The Star Entertainment Group (ASX: SGR) is now on the hunt for a ne...

Woolworths adds controlling stake in MyDeal to cart for $218 million

Woolworths adds controlling stake in MyDeal to cart for $218 million

Woolworths (ASX: WOW) is looking to enhance its online marketplace ...

SNL’s Pete Davidson to star in QLD feature film ‘Wizards!’

SNL’s Pete Davidson to star in QLD feature film ‘Wizards!’

The Australian screen sector has bagged two major wins today, with ...

Scrap metal recycler Sims picks up Brisbane port site for $88 million

Scrap metal recycler Sims picks up Brisbane port site for $88 million

In order to acquire one of the few remaining Brisbane sites with de...