POPULARITY BOOST FOR QUEENSLAND BRANDS

POPULARITY BOOST FOR QUEENSLAND BRANDS

QUEENSLAND’S brand economy has grown by 66 per cent, with seven companies making Brand Finance Australia’s top 100 list.

The consultancy evaluates the most powerful brands in the country, with the list’s total value worth $117 billion.

Director Richard Haigh says Queensland is gaining ground on Western Australia, despite one of its top players, Billabong, struggling.

“Billabong continues to attract investors willing to attempt a revival.

Billabong fell from 43rd to 75th place, while top ranked brand Suncorp (12th) boosted state recognition to the tune of more than $2 billion.

Australia’s most valuable brand is Woolworths at more than $12 billion, followed by Telstra on $9.3 billion and BHP Billiton on $7.4 million.

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