POPULARITY BOOST FOR QUEENSLAND BRANDS

POPULARITY BOOST FOR QUEENSLAND BRANDS
QUEENSLAND’S brand economy has grown by 66 per cent, with seven companies making Brand Finance Australia’s top 100 list.

The consultancy evaluates the most powerful brands in the country, with the list’s total value worth $117 billion.

The state trails Victoria, New South Wales and Western Australia, contributing $5.1 billion to the total value - increasing from $3.1 billion in 2013.

Director Richard Haigh says Queensland is gaining ground on Western Australia, despite one of its top players, Billabong, struggling.

“The decision to write off the brand on the company’s balance sheet seems to have been premature to say the least.

“Billabong continues to attract investors willing to attempt a revival.

“Though weakened, there is undoubtedly value remaining,” he says.

Billabong fell from 43rd to 75th place, while top ranked brand Suncorp (12th) boosted state recognition to the tune of more than $2 billion.

Other Queensland companies that made the cut include Virgin Australia, Flight Centre, Thiess, Bank of Queensland and Aurizon.

Australia’s most valuable brand is Woolworths at more than $12 billion, followed by Telstra on $9.3 billion and BHP Billiton on $7.4 million.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Crypto staking: a new way to earn passive income
Partner Content
You may be familiar with traditional ways of earning passive income such as trading sto...
Etoro
Advertisement

Related Stories

Woolworths adds controlling stake in MyDeal to cart for $218 million

Woolworths adds controlling stake in MyDeal to cart for $218 million

Woolworths (ASX: WOW) is looking to enhance its online marketplace ...

Bendigo-based Apiam Animal Health saddles up with $13.8m acquisitions

Bendigo-based Apiam Animal Health saddles up with $13.8m acquisitions

Vet services business Apiam Animal Health (ASX: AHX) has gone ...

Scrap metal recycler Sims picks up Brisbane port site for $88 million

Scrap metal recycler Sims picks up Brisbane port site for $88 million

In order to acquire one of the few remaining Brisbane sites with de...

“No one plans for these things”: Metricon acting CEO denies crisis rumours following founder’s death

“No one plans for these things”: Metricon acting CEO denies crisis rumours following founder’s death

Just days after the sudden and unexpected death of Metricon founder...