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SILVER Chef Group (ASX:SIV) will increase its education and training offering through the acquisition of Profitable Hospitality.
The Brisbane-based hospitality equipment financer sees a strong alignment with the marketing and management training materials provided by the membership-based hospitality portal.
Damien Guivarra, Silver Chef Chief Operating Officer, said there was a strong alignment between the two companies.
"Over the years, Silver Chef has committed to helping support our customers with business tools and education. For example, our free 'Starting a Restaurant for Dummies' book, the annual Hospitality Industry Success Index (HISI) Report, a café feasibility template, as well as numerous online eBooks and business profiles."
Founded in 1996 by Ken Burgin, Profitable Hospitality provides training manuals, recruitment and staff development tools, cost-control systems, and marketing training. Burgin has more than 20 years' experience in hospitality, having owned Caffe Troppo and co-owned Paganini Restaurant in Sydney.
He has recently been working in an advisory and consulting role and will continue to work closely with Silver Chef.
"Joining the Silver Chef team is a great fit for Profitable Hospitality. Our mission is to make hospitality businesses more popular, profitable, efficient and easy to run,' he says.
The price of the sale was undisclosed, but Silver Chef says it would not have material impact on earnings.
SIV is trading steady on the ASX at $10.10 this morning.
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