SUPERCHEAP SALES HIT TOP GEAR

SUPERCHEAP SALES HIT TOP GEAR

 

By Jason Oxenbridge
 
SUPERCHEAP Auto has hit the gas to record profit across its three core businesses in a stellar second half trading performance.
 
The figures were today revealed by managing director Peter Birtles in a presentation to the Macquarie Securities 2009 Australian Leaders Conference in Sydney.
 
Sales growth in the group’s three businesses for the 18 weeks to May 2, 2009 - Supercheap Auto 6%; BCF 10%; Goldcross Cycles 6%.
 
“Supercheap Auto has traded consistently well over the period, benefiting from the introduction of new products, our store refurbishment program and supply chain
initiatives,” says Birtles.
 
Birtles told Brisbane Business News that low interest rates and cheaper fuel had helped to drive consumer spending. Average consumer spend per person at Supercheap Auto is $29 and $70 pp at BCF.
 
“The interesting thing for us is that we have retained a steady level of performance for the last couple of years, despite what is going on elsewhere,” he says.
 
“One of the key benefits across the whole organisation is that we’re retailing to the mass market. An increase in spending driven by a reduction in interest rates and cheaper fuel has created greater disposable income.
 
“BCF has also performed very strongly, as a result of product innovation, local ranging initiatives and an increase in the number of people taking camping holidays
over the summer and Easter periods.”
 
Supercheap Auto acquired the Melbourne-based Goldcross Cycles last year with 11 stores and has recently introduced the brand to the Brisbane market.
 
“Goldcross Cycles’ Melbourne stores have also benefited from an increase in marketing and an improved range offering,” says Birtles.

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Fashion retailer Accent Group to cut Glue Store location count in half

Fashion retailer Accent Group to cut Glue Store location count in half

The ASX-listed fashion retailer responsible for such brands as Plat...

Domino's to shutter 100 stores after crusty results

Domino's to shutter 100 stores after crusty results

The board of Domino's Pizza Enterprises (ASX: DMP) waited until...

Accolade Wines owner buys French giant Pernod Ricard’s global wine assets

Accolade Wines owner buys French giant Pernod Ricard’s global wine assets

Australian Wine Holdco, a consortium that owns the country’s ...

Aussie boxing franchise UBX to enter United Arab Emirates

Aussie boxing franchise UBX to enter United Arab Emirates

Brisbane-based boxing franchise UBX has announced its eighth intern...