Una Brands secures $20m Series A to bolster e-commerce acquisition pipeline

Una Brands secures $20m Series A to bolster e-commerce acquisition pipeline

Una Brands co-founder and head of the Australia office, Adrian Johnston.

E-commerce acquirer Una Brands has completed a $20 million Series A, giving it more capital to buy brands based in Australia, New Zealand and the Asia-Pacific region, and further strengthen its technology team to operate its brands at scale.

Founded this year by Kiren Tanna, Adrian Johnston, Kushal Patel, Tobias Heusch and Srinivasan Shridharan, Una Brands operates a model whereby it acquires online retail brands in order to grow them into global companies.

In just a short period of time Una Brands has witnessed rapid growth, having secured $50 million in its seed round and now a further $20 million in the Series A co-led by White Star Capital and Alpha JWC.

The two investment companies were joined by current investors and Alvin Teo, the co-founder of regional logistics company Ninja Van.

Una Brands buys retailers primarily selling across multiple online channels in the APAC market with revenues of between US$1 million and US$50 million.

Since launch, it has acquired more than 15 brands, and now has a 90-person team across seven offices in Australia, Singapore, India, China, Indonesia and Malaysia.

“We started with a mission to acquire and grow great brands into enduring, well-loved and global household names and we have made large strides towards this goal,” Una Brands' Sydney-based co-founder and head of the Australia office Adrian Johnston said.

“With this raise, we will continue to invest in acquiring great brands, developing our multi-channel capabilities, expansion into our newly launched markets and supporting our brands’ growth.”

White Star Capital general partner Nicholas Stocks said Una Brands’ approach to e-commerce was setting it up for dominance in the online retail space.

“There is a $20B opportunity for e-commerce brand acquirers in APAC, a region that is unique in its fragmentation and requires strong local expertise,” Stocks said.

“Una Brands, through its multi-channel approach, has built proprietary tech and processes to identify, acquire, grow and operate businesses seamlessly across all channels.

“We believe Una Brands has the right approach and team to win in this market.”

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

The cost of not communicating: How Whispir’s tailored messaging tech lifts engagement
Partner Content
While it is common for businesses to haggle with suppliers over small price differences...
Advertisement

Related Stories

Blackstone completes $8.9b takeover of Crown, its “largest investment to date in Asia”

Blackstone completes $8.9b takeover of Crown, its “largest investment to date in Asia”

The long-awaited and heavily-scrutinised takeover of casino and hot...

Administrators proffer alternative to liquidation for Probuild parent

Administrators proffer alternative to liquidation for Probuild parent

A Deed of Company Arrangement (DOCA) is the preferred way forward f...

Twiggy Forrest-backed intercontinental solar power project deemed ‘investment ready’

Twiggy Forrest-backed intercontinental solar power project deemed ‘investment ready’

The Australia-Asia PowerLink (AAPowerLink) project backed by the li...

Jetstar CEO to resign as Qantas Group recovery reaches cruising altitude

Jetstar CEO to resign as Qantas Group recovery reaches cruising altitude

Jetstar CEO Gareth Evans has today announced he will step down from...