WA brewer secures Perth stadium contract

WA brewer secures Perth stadium contract

Gage Roads Brewing (ASX: GRB) has reached a deal to be the exclusive supplier of beer and cider to nib Stadium for the next five years, following a competitive tender process with the Perth sporting and entertainment ground's operator VenuesWest.

Managing director John Hoedemaker said the company was proud to be awarded the contract, which will be effective as of 27 August.

"Our appointment is a ringing endorsement for the strength of our brands and the quality of our award-winning range of products," Hoedemaker said.

"This partnership presents another exciting opportunity to achieve significant exposure for the Company's brands and reinforces the 'brand-in-hand' experience that we continue to promote as part of our Proprietary Brands Strategy.

"Gage Roads will contribute to the nib stadium experience by providing high quality beer and cider, brewed locally and delivered fresh to the venue."

The stadium is home to soccer team Perth Glory and rugby union club the Western Force, the latter having already made Gage its Official Beer and Cider Partner in May. The brewer has a similar partnership as well with Cricket Victoria. 

At the time of publishing GRB shares were up 4.35 per cent at $0.12.

Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.

Business News Australia

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How P2C can help retailers maintain brand loyalty amid the supply chain crisis
Partner Content
With the ongoing supply chain crisis expected to continue throughout 2022, retailers ar...
Productsup
Advertisement

Related Stories

Trajan Group is on a mission to democratise healthcare, one merger at a time

Trajan Group is on a mission to democratise healthcare, one merger at a time

Since listing on the ASX in mid-2021, analytical sciences company T...

UK private equity firm CapVest enters race for IVF giant Virtus Health with $649m bid

UK private equity firm CapVest enters race for IVF giant Virtus Health with $649m bid

Assisted reproductive services multinational Virtus Health (ASX: VR...

Car Next Door hitches a ride with new owner Uber

Car Next Door hitches a ride with new owner Uber

Sydney-based car sharing platform Car Next Door has been acquired b...

Australian-owned Rhythm Japan acquired by leading North American snowsports retailer

Australian-owned Rhythm Japan acquired by leading North American snowsports retailer

Rhythm Japan, an Australian-owned Japan-based snowsports retailer, ...