Web3 game development unicorn Immutable cracks into Japanese market with key partnerships

Web3 game development unicorn Immutable cracks into Japanese market with key partnerships

Brothers James and Robbie Ferguson, who co-founded Immutable with Alex Connolly in 2018.

Sydney-based web3 gaming development platform Immutable, which has raised approximately $408 million since it was founded in 2018, is tapping into one of the world's most enthusiastic gaming communities through strategic partnerships with prominent companies in Japan - DM2C and QAQA.

DM2C is the web3 arm of the DMM group of companies, one of Japan's largest entertainment companies engaged with more than 41 million users, while BLOCKSMITH & CO subsidiary QAQA is a popular quiz-based app that seeks to bridge the gap between traditional gamers and the world of web3.

The QAQA business model of seamlessly embedding advertising into its quizzes has attracted participation from the likes of Warner Brothers Japan, SEGA Games and TOEI ADVERTISING, while last year DM2C embarked on a project called Seamoon Protocol for new digital entertainment experiences underpinned by its own token.

Today's announcement follows a partnership announced late last month to join forces with South Korea-based MARBLEX, the dedicated blockchain gaming platform of Netmarbles, bringing across several titles to Immutable zkEVM chain for games that is built on Ethereum security.

The two companies also announced a joint US$20 million ($29.6 million) 'Ecosystem Boost Program' to provide tools to game developers.

After partnering with a pioneer of South Korea's web3 gaming industry, one of the world's largest markets in its own right, Immutable is building on that momentum with the latest deals.

One of the first results of the new partnerships  will be a quiz on QAQA featuring Immutable that will go live in August, offering a bilingual experience in Japanese and English with prizes.

A screenshot of the QAQA quiz app.
A screenshot of the QAQA quiz app.

 

"I'm thrilled to announce this partnership with Immutable," says Tetsuya Sanada, founder and CEO at BLOCKSMITH & Co.

"This collaboration is a perfect match, bringing together our extensive non-web3 user base with Immutable's strong web3 community. I believe this fusion of web3 and non-web3 communities will accelerate our mission of making web3 accessible to everyone. 

"We are excited to explore new avenues for collaboration, including cross-chain interoperability for future games and apps."

DM2C and Immutable have announced partnered initiatives including joint promotional events and collaborations between Immutable's popular title 'Gods Unchained,' DM2C Studio's upcoming NFT trading card game 'KAMIYAGURA,' and the digital prize crane game 'BOUNTY HUNTERS'.

These last two titles are part of the Seamoon Protocol project set to be released this year. 

By combining their marketing efforts and operational expertise, the Immutable and D2MC expect to significantly accelerate growth.

They claim the collaboration leverages the strengths of both DM2C's strong presence in the Asia-Pacific market and Immutable's established user base in English-speaking regions. As a byproduct, the strategic partnership facilitates cross-platform user referrals, further enhancing marketing reach for all involved.

"As part of DMM group, we have established a user base of over 41 million primarily in Asia," says Kasaki Nagato, CEO of DM2C Studio.

"Through this partnership with Immutable, we aim to combine DMM's expertise in building a web2 user base in Asia with Immutable's know-how in creating web3-focused communities in Western countries to deliver an unprecedented experience to users."

Immutable president Robbie Ferguson says the Asian market represents a tremendous opportunity for the future of web3 gaming.

"By partnering with these industry leaders, we will empower developers, educate users, and ultimately build a thriving web3 gaming ecosystem in the region," says Ferguson, who co-founded Immutable in 2018 with his brother James and Alex Connolly. All three are Australia's Top 100 Young Entrepreneurs listers.

Immutable's most recent Series C raise in early 2022 secured $273 million in funding in a round led by Temasek. Backers include Animoca Brands, Tencent, BITKRAFT Ventures, King River Capital, AirTree, Davis Investments, Naspers Ventures, the Galaxy EOS Fund, Nirvana Capital, Reinventure Group, and Possible Ventures, among others.

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Fashion retailer Accent Group to cut Glue Store location count in half

Fashion retailer Accent Group to cut Glue Store location count in half

The ASX-listed fashion retailer responsible for such brands as Plat...

Domino's to shutter 100 stores after crusty results

Domino's to shutter 100 stores after crusty results

The board of Domino's Pizza Enterprises (ASX: DMP) waited until...

Wing enters largest Australian drone delivery area to date through Melbourne launch with DoorDash

Wing enters largest Australian drone delivery area to date through Melbourne launch with DoorDash

Alphabet-owned drone delivery company Wing has announced its entry ...

Accolade Wines owner buys French giant Pernod Ricard’s global wine assets

Accolade Wines owner buys French giant Pernod Ricard’s global wine assets

Australian Wine Holdco, a consortium that owns the country’s ...