WHIPPING UP AN EXPORT DREAM

WHIPPING UP AN EXPORT DREAM

FROSTY Boy has served up a new state-of-the-art factory, signalling the manufacturer's dedication to bolstering export trade in Queensland.

The Australian frozen dessert and beverage manufacturer, which since 1976 has manufactured powdered products for more than one thousand companies across 50 countries, has relocated from Loganholme to Yatala to meet growing demand.

In less than a year, Frosty Boy has doubled production capacity. The company now produces the equivalent of 2 million serves of ice cream per day, and just last week broke a record by producing 3.6 million serves in one day.

The new plant, designed and built by Gold Coast-based AP Constructions, covers more than 6000sqm, and comprises two production lines, an expanded factory for research and development, and a larger laboratory for product development and quality testing.

CEO Dirk Pretorius (pictured right) has pioneered the business growth since assuming leadership in 2001 by turning the company focus to exporting, increasingly to Asian markets.

Frosty Boy's current clients include Wendy's Hamburger, Burger King Asia, Gelatissimo and Jollibee.

"Over the last 14 years, Frosty Boy has enjoyed an average growth of 18 per cent per year, with the business growing 28 per cent last year," says Pretorius.

"When we started focusing on exporting in 2001, the local market was 98 per cent of our business; today export is around 75 per cent of our business and we are exporting to 48 countries.

"We believe our growth can be attributed to maintaining a long-term vision, thriving on innovation, commitment to providing the best possible service to customers and, most of all, upholding integrity by remembering that business to business (B2B) is actually people to people (P2P)."

Pretorius says the factory is currently running at 60 per cent capacity and poised for further growth in domestic and international markets.

Queensland Treasurer and Minister for Trade Tim Nicholls (pictured left), who spoke at the official opening of the new facility today, highlighted the economic benefits of the new facility and its growth potential.

Frosty Boy was crowned a finalist in two categories at the Premier of Queensland's Export Awards Manufacturing and Regional Exporter in October.

"Opening Frosty Boy is undoubtedly the coolest thing I've done all year," says Nicholls.

"I know how important the Asian market is to Australia and Queensland, a region Frosty Boy is having great success in.

"Frosty Boy also kicked off the frozen yoghurt trend in the 1980s and is no doubt riding on the wave of this success now too, with the increasing market for froyo."

Frosty Boy owns the domain names of FrostyBoy.com.au, BestSoftServe.com.au, FrozenYoghurt.com.au, BlendBeverages.com.au, catering to specific product divisions.

Pretorius' family trust bought into Frosty Boy in 2001 and the business is new owned by three family trusts.

Previous owners of the company have included Taylor HPL, Australian Dairies and Bonlac Foods.


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